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You’ve made your restaurant video and now it’s time to place it on your web site. Where will you put it, to attract the most attention. Proper placement can make a tremendous difference in the response your video will get. In this article I will be presenting 10 internet sites that have restaurant videos, and I will give my opinion as to which ones are effective and why.
The first video, the “Check Please Bar” video, http://www.wttw.com/main.taf?p=1 had the best placement, and inspired me to write this article . The video sat under a wide bright red navigation bar, which blocked our attention from straying off the site.
http://www.myrtlebeachscrestaurants.com/videos.html This video, which sits on a Myrtle Beach restaurant review page sits near the top, which is good, but it is very small and this reduced in effectiveness.
http://www.bestrestaurants.com.au/restaurants/restaurant-videos.aspx are accessed through links on a list of videos. Clicking on a link opens up a large video viewing box in the upper left hand corner. The box was about 3 3/4 by 4 3/4 inches. Having to click a link to open the box reduces the effectiveness. The viewing box is a nice size. My only criticism here is that it sits just under the Mozilla Firefox name, which takes away from its atmosphere.
http://bigbeardining.com/restaurants.html This was a western video review site. The screen sits in the middle surrounded by a background which makes nice borders. The screen is large, and all together gives the experience of being in the movies. I believe this was very effective for their purpose. Very nice.
http://www.epicurious.com/articlesguides/diningtravel/restaurants/vegasrobuchonboulud The tiny video link box is down a way sitting underneath two large colored pictures. In my opinion this site was too distracting. I left without trying to figure out what was going on.
http://www.visitbuffaloniagara.com/visitors/dining/video.asp
Niagara buffalo restaurant video viewing site. You only see the tip of the screen. There is action going on at the top of the site, but it takes a while to figure out that these are links to videos. The flow of attention was too fragmented, in my opinion.
myspace.com/index.cfm?fuseaction=vids.channel&vanity=themusicalrestaurant A musical restaurant video site. You get on the site, most of the video is in view and it’s ready to go. The background is mostly white and non distracting. This gets a good in my opinion.
So putting it all together, what is best. Probably only analytical analysis will tell any web owner what the best placement is for his site. However, based on my impression of 10 sites, I would say a video is going to attract the most attention if it is readily visible on first entering the site, near the top, not surrounded by distracting colors or information, not separated from the natural flow of attention which the site sets up, and around 31/2 x 41/2 inches in size. The “Check Please Bar” video really gilded the lily when they presented a video that had an internal margin during part of the video whose color matched the color of the wide navigation bar above it. It made you feel you were looking through a window at an interview taking place in the bar. What more can you want?
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of restaurant videos and other types of corporate videos
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While inspiration is definitely the soul of art, video producers of commercial video are obligated to differentiate between subjective inspiration and personal emotional attribution. If the concept of a business video is too personal, than its intent might get lost on the audience. The “Nobles” video is an example of how this happens. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-032.html
This video tells the story of a downtown revival, in which an old restaurant and dance hall called the “Elite Café and Lounge” is being revived as a new restaurant called “Nobles.” Somebody got the idea that the Barbara Streisand hit “Those Were the Days.” would be perfect for a marketing video. The video starts off in blackness and the song comes on, and then we see still shots of the old lounge A little more than halfway through the video, there is a shift to a parallel shot in the new lounge, and the sound track beat is turned up to signal the change. A caption on the screen tells us: “Elite 1953, “Noble” 2005. and then “Those Days That Never End Are Back Again.”
The video ends strong with shots of the modern dance hall, and as an art piece is has sentimental appeal. The problem is that in the commercial world people don’t want sentiment they want reality and they want it quick. So the last tiny segment of the video, which presents shots of dancing and dining in the current modern lounge, is what people are going to look at. They want to know about the food, the seating, the music and the ambiance of Nobles today, so they can decide if they want to go there. Unfortunately, the meaningful material is squeezed into the last 9 out of 15 seconds, and the audience is forced to wait with baited breath through the first half of the short video to get there.
The videographer seems to have put the song and the sentiment first. He has enough of a challenge convincing people that the downtown can be revived and brought back to the way it was 50 years ago. But his choice of the song is telling the viewer that he is not so convinced himself that the days which ended can be brought back. The one little caption, which tells viewers that “Those Days that Never End Are Back Again,” is no match for a famous song which spans the whole length of the video.| Another problem with the video, is that it seems to put the music first and the visuals second. The song is a great song, and it probably does express somewhat the nostalgic memories people have of the Elite. However, in fitting the video around the meaning of the song, exciting visual representation of the new restaurant as an attraction in and of itself seems to be missing. So the video only accomplishes a fraction of what it should have and could have.
The moral of this video, play to the audience, and look at the video you are creating from the audience’s perspective. Show them what they need to see and want to see, to make a decision about coming to your place, and present your establishment in the strongest possible way.
Thanks to Winmax Video of California for sponsoring this report. Winmax produces restaurant videos trade show videos and corporate videos.
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An important challenge in commercial video production, is to create videos that break down the barrier between the viewer and the video. One way to accomplish this is to interest the viewer. Another way to accomplish the same goal is to entertain the viewer. Entertainment can be serious and dramatic, but also, the use of humor and fantasy can very effectively disarm a video viewer. But the Chow Fun Video Commercial, seen at: http://www.youtube.com/watch?v=TTz5JfTYpC0&feature=player_embedded , goes even a step further, as a restaurant worker successfully does battle with a band of Kung Fu experienced thugs. At the end of the video, as she sits down to her meal of Kwon Yuk noodles, we feel not only entertained, and disarmed but even safe to eat at Chow Fun.
The video opens with a shot of an attractive female restaurant worker sitting at a table in a Chinese restaurant. Suddenly 4 fearsome looking karate tough guys appear and stand around her table. One of the tough guys points his arm at the female worker and says: “It’s her; she stole the noodle and beat up my brothers.”
“The noodle belongs to Chow Fun restaurant, I’m just bringing it back,” she replies. She holds the noodle upright on the table and we get a good look at the package. “No more talk,” replies one of the thugs, “get her.” The men close in for the attack. She stands up, draws a sword and begins her defense. In seconds she has disemboweled one of the attackers, slashed yet two more, and stand over the fourth one, who is pleading for mercy. Just them another waitress comes in and announces that noodles are served. At the same time, we see a caption saying ” “Corner of Spring and Ord in Chinatown” In the final shot, the woman, the victim and the other restaurant workers are seen sitting around a table avidly eating Kwon Yuk noodle.
Maybe this video was only a spoof. Chow Fun might mean fun with chow, the “yuk” syllable in the Kwon Yuk noodles, sounds like the derogatory slang tern “yuk.” However whether the video is real or made up, it is effective in bridging the gap between itself and the viewer.
So while this video was made with a bit of jest, and I don’t really expect that my waitress at Chow Fun will be a Karate expert. The jest, and the sport, effectively stimulates the play of fantasy. And in that playful spirit, viewers actually feel that the restaurant is a place of safety. A place where bad guys are vanquished, and everyone is free to sit down, put the struggles of life behind them, and avidly eats noodles.
Thanks to Winmax Video of California, for producing this report. Winmax is a professional video company which produces restaurant videos trade show videos and other business videos.
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We automatically associate restaurant videos with a presentation of the food of the establishment. But in truth, people go out to dine for more than mere culinary titillation. People crave an experience, they crave atmosphere. And in fact, many if not most restaurant videos, also attempt to present the atmosphere of their pub, inn, or eatery, as well as the food. But some restaurant videos go beyond the presentation of atmosphere, and present their bar, pub or eatery as a place of romance and even serious love.
It shouldn’t surprise anyone that restaurants would present their eating spot as places of romance. In truth, a large number of marriage proposals are made at restaurants. And, they are usually the culmination of a courtship, which involved dining at fine eating establishments.
The Crosby’s restaurant video is one example, in this genre, where the video specifically uses the theme of love as a way of presenting the special atmosphere of the place. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-026.html
The video is set to background music supplied by a country singer accompanied by his own acoustic guitar playing. He is telling the story of his romantic encounter at Crosby’s restaurant in Acuna, Coahilla. The singer narrates how he struck up a conversation with a woman waiting to catch a train. He had come to Mexico seeking freedom, and she had come their while waiting for a train. They begin their conversation in the course of which they “paraded their troubles” before each other. One thing led to another, and as the singer said, he “fell in love for the last time,” i.e. met his match.
The singer then goes on to say, “blame it Mexico, and blame it on too many Tequillahs and lime, at the restaurant/bar.”: In other words, he and the girl were swept away in love, by the atmosphere of Mexico and of Cosbys Restaurant.
One has to say that this video is an example of the power of love in a restaurant video, at its purest. There is no effort to portray the food, only the drinks and the atmosphere of love which appears to flourish there. And certainly it could have presented the food, as Crosby’s is a restaurant, hotel and bar, which no doubt serves quality food. But the video producers chose not to. Rather, the video shows the special atmosphere of the Mexican drinkery, that was conducive to love and marriage. And this after all is the most powerful instinctual attraction known to man.
Thanks to Winmax Video of California for presenting this report. Winmax is a professional video production company that specializes in restaurant video and business and corporate video of all kinds.
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The excitement surrounding restaurant videos on the web today is enough to inspire anyone to want to make a video for his eating establishment. The challenge is to make a video that effectively presents your restaurant in an appealing fashion. Interestingly, there is more than one way to do it. In this article I will be talking about what I call the associated meaning template of a restaurant video. In this template, the focus is drawn to an important image or event which takes place in the restaurant, and which adds importance to the atmosphere and desired qualities of the establishment, through the power of association.
I will present two examples of this type of video. The first is the first half of “The Rose.” http://www.foodreference.com/frvideos/html/local-rest-011.html , a viral video which in the end turns into a spoof. As you watch the first 17 seconds of the video you will see that it portrays a dating couple sitting at the table, ordering their food in a chic restaurant. The scene is romantic, the couple sit before two glasses of wine, and mandolin music plays in the background. The couple are in the earlier stages of dating, and they are sufficiently matched so that romance can develop. Nothing is said about the restaurant, and nothing need be said, because it has been found to be a worthy place for a high caliber date, from which it takes referred importance.
The second video presents the same concept in a different way. In this video, “Mother’s Pizza-Pasta Restaurant, the late actor Dennis Weaver walks into a Mother’s Pizza-Past Restaurant ,and describes their pizza to the public. In his friendly winning speech, the actor depicts the tasty panzerotti at Mother’s. The script is a bit like an informative restaurant narrative. But as we watch the video, we find ourselves just as interested in Dennis as in the pizza. And truthfully, the next time we pass a Mother’s Pizza, we’re liable to go in and order Mother’s panzerotti because it reminds us of the time we watched Dennis eating the pizza on a video. So what these two restaurant video have in common is a presentation of an appealing image or theme, which adds meaning to the restaurant via association.
Thanks to Winmax Video of California, producers of restaurant and corporate video for sponsoring this article.
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Like many artforms of any substance, becoming a professional videographer necessitates patience, passion, and the ability to be flexible in many different environments. Basically, video production refers to a person that works in the video medium: moving images, sound on tape, camera, sound, lighting, etc. The job commonly involves working with a crew, under a producer and responding to a variety of directions based on all types of criteria. Although, smaller projects can include weddings, independent films, small commercials, and corporate events, which can commonly be taken on alone—without all of the external influences. A typical professional videographeris responsible for the up-keep on a variety of equipment; he or she must be able to edit footage, and must be at the cutting-edge of the latest technological advances. More duties include operating the satellite, repairing video walls, editing in a multitude of formats, creating different styles of graphics, and programming a broadcast room.
As far as careers are concerned in terms of video production, novices typically stand-in on non-paid or low paying gigs at first, in order to get their feet wet. Video production is an artistic craft, just like writing, acting, music, etc., so it requires diligence and the thirst to become better. Unfortunately, this may mean that a novice may have work alongside another paid videographer; remember, this hands-on experience can be a great opportunity to learn the tricks-of-the-trade. Of course any reputable videography service may be offering positions for beginners, so one should always be on the lookout for those opportunities. Careers in videography are pretty abundant, but of course so is the interest in those careers. It makes sense to have a side-job until you can make an appropriate transition, but it’s best to acquire the most hands-on experience before making the transition. A lot of successful event videographers recommend taking jobs one often wouldn’t consider; for instance, companies in charge of pharmaceuticals internal training videos, tradeshows, and other sales videos that require a videographer. That’s a perfect way to make a name for yourself, and get your foot-in-the-door. Moreover, you can make a little money while you’re at it.
For those in search of videography Los Angeles careers, the market is quite plentiful—for obvious reasons. All of the major movie and music studios are housed in this wonderfully abundant city; and besides the movie and music industry, there are various up-and-coming smaller businesses that require videographers. So if you’re not already in Los Angeles, that doesn’t mean you should jump on the next bus and cruise down here. Look at what your immediate area has to offer; you may be surprised once you look deeply into the cracks. Again, like any passion and anything that contains any substantial meaning, its pursuit entails genuine effort, patience, and the ability to be resurgent. In order to turn your hobby into a career, which can pay anywhere in the neighborhood of $50,000 to $250,000 a year, one must begin small and take baby-steps until your experience meets the right connection. Like many creative industries, there certainly is no guarantee of success, but with enough tenacity, your chances are as good as any.
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Every day, web sites of the most successful restaurants are attracting thousands of online surfers to their eating establishments. One of the secrets to their success is that the big players are paying thousands to make professional restaurant videos, which attract patrons with scenes of the eateries scrumptious gourmet food and decor.
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While the big restaurants are paying thousands to put a professional video on their site, you can do for same for only 199.00 and a few personal photographs of the establishment. How can this be? Winmax Video of California, a business and %LINK1 production company has come up with a protocol that allows their studio to turn personal restaurant photos, and some captions into a first rate professional video, that you will be proud to post on your web site. And the fun of it is you not only will be saving money, but you will be participating in the video production as well.
What is this system that allows businesses to make their video so inexpensively? The basic premise of the Winmax approach is that businessman can save money making their video by participating as much as possible in the production process. So Winmax will encourage the restaurant owner to send personal photos and videos of the restaurant and his selection of captions for the video, to Winmax via Internet transmission. After the owner sends the material, Winmax will compile the video in their studios. Using up to date motion graphics, Winmax will turn the still digital photos into a video with motion and life. If the restaurant owner has personal videos of his establishment, he can send those to Winmax, and the video clips will be incorporated into the restaurant video. Thanks to the studio genius of Winmax, the amateur video clips will soon have the look and feel of professional video segments.
What should you include in your video, if you decide to use the Winmax system. What photos? And what captions? Take a look at a restaurant video made by to get some general ideas.
As the video demonstrates, it makes good sense to include a photo of the front façade of the restaurant in the video. It gives people an idea of your decor, and it will help them recognize your restaurant when they come to eat there. Now look at the Carmine captions:
” Carmine’s Restaurant”
“Authentic Italian Recipies”
“Fabulous Italian Wines”
“Great Home Made Foods”
What captions should you include in your video? It is appropriate to begin with the name of your restaurant. Then as Carmie’s has done, you want to include a caption which describes the genre of food you serve at your eating establishment. The next two captions are meant to wet the appetite of opnline surfers, and create a desire in them for your food. While the captions are displayed on the screen, pictures of the food, beautifully arranged on a plate and or table, are shown on the screen.
The Carmie’s video demonstrates types of photos that are appropriate to include in the body of
a restaurant video. Obviously, selecting which of your photos you wish to include in a video is a time to be creative. In general, you can see the value of including photographs of the sumptuous food that you serve, as this will arouse a desire in web surfers to come to your restaurant. Carmie’s included one photo of each of the meal’s courses, as well as a photo showing a set table, with two water glasses, a shot that gives some idea of the decor of the establishment. So dip in the till, get your best personal restaurant photos and or videos ready, and in a few days your web site will be enhanced with a video that will start attracting new customers to your eatery.
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Businesses might have two reasons for wanting to write the narrative for their trade show video or corporate video. They might want to have significant control over the final video product, and or they might need to save the cost of paying a script writer to produce the narration. In either case, at least one company, Winmax Video of California has created a protocol to meet their needs. Winmax will lend their video expertise and their studios to compile and edit professional videos, with a script and captions that the customer creates.
This service allows businesses to commission the creation of a professional corporate or trade show video, while at the same time feeling and knowing that the video reflects their own goals for the project.
While creating the narrative and having a hand in the video production can be great fun, it is important to take the task seriously, and consider ahead of time, the goals of the narrative and the type of video your company wishes to create. It is important to realize that there is not just one approach to creating a successful video script. There are a number of different models, or templates, that can effectively make a successful trade show video, corporate video, or general business video script.
One template is the branding template. In the branding or corporate image template, the video will not be attempting to present every little detail, or a lot about the history of the company. The branding video, is designed to portray the essential image of ethos of the company in a way that will appeal to the viewer and make him want to know more.
One example of a branding video is the SyncroFlo trade show video seen on the website of Winmax Video Production. As you can see from the video, the essential step in creating such a video is to pinpoint what is the most important essence of your company, and or what it does for the public. Then it is possible to decide how to create a narrative appropriate to the task.
SyncroFlo creates and installs a large device which synchronizes and regulates the flow of liquids through pipes and tubes, and it has many applications in industry. The equipment is used throughout the world. So, the essential service of this product is synchronized flow of liquids.
The company ethos, is conveyed through just four written captions. “Single source responsibility and performance guarantee.” “SynchroFlo Professionals make solutions of problems,” “Not limited to any part or manufacturer,” “Installed in 60 countries.”
All of the rest of the branding effect is conveyed through a collage of digital photos, music and motion graphics. As a result, the video was compiled without the cost of an onsite video shoot. The company was able to send a small amount of narrative and still digital photos through FTP transfer, and Winmax Video’s studios did the rest.
One important technique of the branding video, which is worth noting, is the maintenance of unity between narration, music and visual presentation. So in this video, the essential image of synchronized flow is conveyed not only through the words but through the display of photographs which are changed in synchronized harmony to the music. The music contains an incessant beat conveying the sense of second to second industrial activity. One can picture the opening and closing of valves at precise moments to maintain the synchronized flow, just as the music proceeds without missing a beat.
Having decided upon the image to be conveyed by the branding, the video than goes on to present digital photos of the main company product, an assembly of industrial pipes connected to their regulator machinery, which is the central unifying images of the video. The piping-regulator assembly is colored sometimes in red and sometimes in blue. We see the image of the machine featured centrally throughout the video. This unifying image is interspersed with pictures of factory workers examining individual details of the piping system. One man has his hand in a pipe. Another man is measuring the diameter of a pipe, as the pipe regulating system is being assembled. Twice, both at the beginning and at the end of the video we see the finished regulator assembly being crated for shipment to its destination. And a number of times, we see images conveying global distribution, such as a map of the world with lights showing locations where the product is in use.
Both at the beginning and at the end of the video, the full name of the company is displayed along with the web site address. The company name is displayed again in the middle of the video, and the phone number is displayed at the end.
This is the branding video template. It includes an intro which presents the company name, and could also include a compelling reason to watch the video, such “The next 2 minutes will present information that might be very valuable for your company.” It includes a closing, which present contact info, and might also include a call to action. “Contact us today,” etc.
And it includes the body, which presents the essential image or ethos of the company in a compelling way which includes narrative, imagery and music.
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The audience listened with rapt attention as Louis Broom, Manager of SMSGH World Wide Creative Services Division of Microsoft talked at a recent Streaming Media East Conference and described techniques his company uses to produce large quantities of video with a rapid turn around time.
Broom may have surprised the audience when he described the relatively low costs involved in establishing and equipping a studio capable of producing video rapidly. He illustrated some of the effective ways that costs are short-circuited, without in any way lessening the needed impact of the video, with the story of a company that wanted to shoot a video on top of Mt. Ranier. On inquiry, he learned that the company had struggled hard to make it, as it were, to the “top of the mountain,” in their field. But they barely had enough money to afford 4 hours of studio time, so a Mount Ranier shoot was out.
What the studio did instead was to recreate the peak of Mt. Ranier in a small studio room. The studio was so small that they couldn’t fit all the employees into the room at once. They shot the film in six layers, filming one participant in each layer. They had separate layers for the snow element and the foreground element. All of the video effects were shot ahead of time. The actual content was shot in 4 hours. and the editing was done, by Broom the next day. There was a review cycle, and the total project was completed in 2-3 days.
Broom noted parenthetically, that in his experience, corporate identity is locked down and inflexible. So when he gets, as in the mountain scene, employees of a company willing to participate in the video shoot he encourages it. It also, cuts down on the cost of bringing in professional actors.
One area, which is particularly testy is the video review process. Broom prefers working with one member of the company, who can voice back to him the response of the company members to the video. If he starts getting feedback from more than one member of the corporation, he strongly encourage the company to choose one person to work with the video company during the feedback cycle. Some shoots, such as conferences, don’t require any review process at all.
Using strictly followed protocols, which includes making an editing list on the fly at the time of media capture, and relying on separately produced special effects, which can be rapidly mixed in to the video, Broom is able to turn out deliverable material in 1`business day. Amazingly, he said it is possible to build and equip a small studio with rapid turnaround capabilities for as little as 15,000 for the studio, and low entry costs for the required software and hardware.
The upside of rapid video production is huge, and rewards therefore great for both the vendor and the private company.
Thanks to Winmax Video of California for producing this report. Winmax is a Video Production Company in Los Angeles, which produces trade show video, corporate videoand other business videos with a rapid turn around time.
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In today’s super fast paced environment, there is a premium on rapid video production. In response to that need, there are a growing number of technology, techniques and protocols which facilitate rapid video production. In a recent podcast, Louis Broom , the Manager of World Wide Creative Services, a sub-sub division of Microsoft, described techniques that his company is using in the studio and in the field to deliver rapid turn around videos.
Louis explained to the audience that part of what his company does is to simplify the delivery process. There are certain products that his labs will produce, screen captured demos, video with slide production, marketing video projects. When a company or other entity demands a deliverable that is not on their list, then that becomes a discussion among his working colleagues. By using this approach, they are able to work more effectively on delivering the products they specialize in. The company is also able to maintain control of the process. His company is in the business of content development, and design, and whether overtly or covertly, they, the knowledgeable professionals make decisions about what is the best way to present the client’s material.
One of the basic principles Brooms’ company practices in the field is to video capture on the fly, and not to go back. They do this by using equipment which allows them, to create editing markers as they record. If they are filming a speaker, and he stumbles, for example, the primary media person will click a button and create a marker with an added editing note, telling the editor that that segment requires fixing. This use of front line notes and markers, cuts out the timely process of having to sit down in the studio and wade through a whole series of shoots to make editing lists. Now, the notes are available as soon as the clips comes into the studio.
To combine all the various media files together, Broom and his colleagues use a dv rack and a utilities editor. This technology allows them to download any type of media, slides, audio clips, head shots of speakers, and add editing notes to the file.
Broom’s camera men create a complete set of markers in the video as it is being shot. These markers, with attached text notes, will serves as a completed editing list, and will save large amounts of time in the lab. The on site camera man is hampered a little bit by having only one viewing screen versus three screens in the studio. However, the problem is manageable.
The file produced by the utilities editor is an asx file. The file can be sent to a satellite studio, and the combination of video material on the asf file and the text material on the asx file, provides all the info the editor needs to complete the assignment.
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of rapid turn around trade show video and corporate videos
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