Archive for » August 27th, 2009«
So you want to make a trade show video for your company. Your company had a booth at a recent trade show, and you saw that the companies with trade show videos did better and attracted more prospects than companies with flat photographic displays.
Now, is the time to act on your good inclinations. And the big decision you will have to make is who to use to make your trade show and or corporate video.
Here are some suggestions about criteria you should consider in choosing a video producer to make your video.
The first step is to choose a company with experience in corporate and trade show video production. AS you surf on the web, check out the company web site. The web site should contain ample samples of the companies work, and it should contain references to satisfied customers. Check on the website of Winmax Video Production to see how many samples and references a quality video company should have on their web site.
While you’re checking out a video company, be sure to take time and look at some of their sample corporate and trade show videos. And consider if this is the type of video you would be happy to use for your company. Ask yourself if you like their style of videography. Do you like their artistic sensitivity? Consider the ways in which they present the companies on their sample trade show videos, and ask yourself if you would like your company to be presented in the same way. If the answer to all these questions is yes, then you have a match.
Next consider whether you will feel comfortable working with the company. Consider their production routine. Consider how much control they will allow clients to have in the video production process. Make contact with the company to consider their costs, their production routine, their turn around time, and most importantly, their style of working with the client. Some companies will be very receptive to clients helping to direct the production of their corporate or trade show video, some companies will be less so. Try and decide what will be best for you.
Determine how much you are roughly willing to spend on your trade show or corporate video, and what you expect in return, and find out if the company pricing is consistent with your goals.
Finally, avoid the pitfall, of using an under qualified or amateur videographer to make your corporate and or trade show video. A trade show video is a serious commercial product that will represent your company before prospective clients. You want to be sure that it will represent you well, and that will pay off financially over time.
Winmax of California, is a world class video production company with a solid record of success and customer satisfaction. Be sure to check out their trade show videos and see if they have a plan that meets your needs.
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