Archive for » October 18th, 2009«
The audience listened with rapt attention as Louis Broom, Manager of SMSGH World Wide Creative Services Division of Microsoft talked at a recent Streaming Media East Conference and described techniques his company uses to produce large quantities of video with a rapid turn around time.
Broom may have surprised the audience when he described the relatively low costs involved in establishing and equipping a studio capable of producing video rapidly. He illustrated some of the effective ways that costs are short-circuited, without in any way lessening the needed impact of the video, with the story of a company that wanted to shoot a video on top of Mt. Ranier. On inquiry, he learned that the company had struggled hard to make it, as it were, to the “top of the mountain,” in their field. But they barely had enough money to afford 4 hours of studio time, so a Mount Ranier shoot was out.
What the studio did instead was to recreate the peak of Mt. Ranier in a small studio room. The studio was so small that they couldn’t fit all the employees into the room at once. They shot the film in six layers, filming one participant in each layer. They had separate layers for the snow element and the foreground element. All of the video effects were shot ahead of time. The actual content was shot in 4 hours. and the editing was done, by Broom the next day. There was a review cycle, and the total project was completed in 2-3 days.
Broom noted parenthetically, that in his experience, corporate identity is locked down and inflexible. So when he gets, as in the mountain scene, employees of a company willing to participate in the video shoot he encourages it. It also, cuts down on the cost of bringing in professional actors.
One area, which is particularly testy is the video review process. Broom prefers working with one member of the company, who can voice back to him the response of the company members to the video. If he starts getting feedback from more than one member of the corporation, he strongly encourage the company to choose one person to work with the video company during the feedback cycle. Some shoots, such as conferences, don’t require any review process at all.
Using strictly followed protocols, which includes making an editing list on the fly at the time of media capture, and relying on separately produced special effects, which can be rapidly mixed in to the video, Broom is able to turn out deliverable material in 1`business day. Amazingly, he said it is possible to build and equip a small studio with rapid turnaround capabilities for as little as 15,000 for the studio, and low entry costs for the required software and hardware.
The upside of rapid video production is huge, and rewards therefore great for both the vendor and the private company.
Thanks to Winmax Video of California for producing this report. Winmax is a Video Production Company in Los Angeles, which produces trade show video, corporate videoand other business videos with a rapid turn around time.
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