Archive for » November 5th, 2009«
Businesses might have two reasons for wanting to write the narrative for their trade show video or corporate video. They might want to have significant control over the final video product, and or they might need to save the cost of paying a script writer to produce the narration. In either case, at least one company, Winmax Video of California has created a protocol to meet their needs. Winmax will lend their video expertise and their studios to compile and edit professional videos, with a script and captions that the customer creates.
This service allows businesses to commission the creation of a professional corporate or trade show video, while at the same time feeling and knowing that the video reflects their own goals for the project.
While creating the narrative and having a hand in the video production can be great fun, it is important to take the task seriously, and consider ahead of time, the goals of the narrative and the type of video your company wishes to create. It is important to realize that there is not just one approach to creating a successful video script. There are a number of different models, or templates, that can effectively make a successful trade show video, corporate video, or general business video script.
One template is the branding template. In the branding or corporate image template, the video will not be attempting to present every little detail, or a lot about the history of the company. The branding video, is designed to portray the essential image of ethos of the company in a way that will appeal to the viewer and make him want to know more.
One example of a branding video is the SyncroFlo trade show video seen on the website of Winmax Video Production. As you can see from the video, the essential step in creating such a video is to pinpoint what is the most important essence of your company, and or what it does for the public. Then it is possible to decide how to create a narrative appropriate to the task.
SyncroFlo creates and installs a large device which synchronizes and regulates the flow of liquids through pipes and tubes, and it has many applications in industry. The equipment is used throughout the world. So, the essential service of this product is synchronized flow of liquids.
The company ethos, is conveyed through just four written captions. “Single source responsibility and performance guarantee.” “SynchroFlo Professionals make solutions of problems,” “Not limited to any part or manufacturer,” “Installed in 60 countries.”
All of the rest of the branding effect is conveyed through a collage of digital photos, music and motion graphics. As a result, the video was compiled without the cost of an onsite video shoot. The company was able to send a small amount of narrative and still digital photos through FTP transfer, and Winmax Video’s studios did the rest.
One important technique of the branding video, which is worth noting, is the maintenance of unity between narration, music and visual presentation. So in this video, the essential image of synchronized flow is conveyed not only through the words but through the display of photographs which are changed in synchronized harmony to the music. The music contains an incessant beat conveying the sense of second to second industrial activity. One can picture the opening and closing of valves at precise moments to maintain the synchronized flow, just as the music proceeds without missing a beat.
Having decided upon the image to be conveyed by the branding, the video than goes on to present digital photos of the main company product, an assembly of industrial pipes connected to their regulator machinery, which is the central unifying images of the video. The piping-regulator assembly is colored sometimes in red and sometimes in blue. We see the image of the machine featured centrally throughout the video. This unifying image is interspersed with pictures of factory workers examining individual details of the piping system. One man has his hand in a pipe. Another man is measuring the diameter of a pipe, as the pipe regulating system is being assembled. Twice, both at the beginning and at the end of the video we see the finished regulator assembly being crated for shipment to its destination. And a number of times, we see images conveying global distribution, such as a map of the world with lights showing locations where the product is in use.
Both at the beginning and at the end of the video, the full name of the company is displayed along with the web site address. The company name is displayed again in the middle of the video, and the phone number is displayed at the end.
This is the branding video template. It includes an intro which presents the company name, and could also include a compelling reason to watch the video, such “The next 2 minutes will present information that might be very valuable for your company.” It includes a closing, which present contact info, and might also include a call to action. “Contact us today,” etc.
And it includes the body, which presents the essential image or ethos of the company in a compelling way which includes narrative, imagery and music.
Read useful things to know about the topic of local search optimization - please study the web site. The times have come when concise information is really within your reach, use this possibility.