Archive for » December, 2009 «
You’ve made your restaurant video and now it’s time to place it on your web site. Where will you put it, to attract the most attention. Proper placement can make a tremendous difference in the response your video will get. In this article I will be presenting 10 internet sites that have restaurant videos, and I will give my opinion as to which ones are effective and why.
The first video, the “Check Please Bar” video, http://www.wttw.com/main.taf?p=1 had the best placement, and inspired me to write this article . The video sat under a wide bright red navigation bar, which blocked our attention from straying off the site.
http://www.myrtlebeachscrestaurants.com/videos.html This video, which sits on a Myrtle Beach restaurant review page sits near the top, which is good, but it is very small and this reduced in effectiveness.
http://www.bestrestaurants.com.au/restaurants/restaurant-videos.aspx are accessed through links on a list of videos. Clicking on a link opens up a large video viewing box in the upper left hand corner. The box was about 3 3/4 by 4 3/4 inches. Having to click a link to open the box reduces the effectiveness. The viewing box is a nice size. My only criticism here is that it sits just under the Mozilla Firefox name, which takes away from its atmosphere.
http://bigbeardining.com/restaurants.html This was a western video review site. The screen sits in the middle surrounded by a background which makes nice borders. The screen is large, and all together gives the experience of being in the movies. I believe this was very effective for their purpose. Very nice.
http://www.epicurious.com/articlesguides/diningtravel/restaurants/vegasrobuchonboulud The tiny video link box is down a way sitting underneath two large colored pictures. In my opinion this site was too distracting. I left without trying to figure out what was going on.
http://www.visitbuffaloniagara.com/visitors/dining/video.asp
Niagara buffalo restaurant video viewing site. You only see the tip of the screen. There is action going on at the top of the site, but it takes a while to figure out that these are links to videos. The flow of attention was too fragmented, in my opinion.
myspace.com/index.cfm?fuseaction=vids.channel&vanity=themusicalrestaurant A musical restaurant video site. You get on the site, most of the video is in view and it’s ready to go. The background is mostly white and non distracting. This gets a good in my opinion.
So putting it all together, what is best. Probably only analytical analysis will tell any web owner what the best placement is for his site. However, based on my impression of 10 sites, I would say a video is going to attract the most attention if it is readily visible on first entering the site, near the top, not surrounded by distracting colors or information, not separated from the natural flow of attention which the site sets up, and around 31/2 x 41/2 inches in size. The “Check Please Bar” video really gilded the lily when they presented a video that had an internal margin during part of the video whose color matched the color of the wide navigation bar above it. It made you feel you were looking through a window at an interview taking place in the bar. What more can you want?
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of restaurant videos and other types of corporate videos
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While inspiration is definitely the soul of art, video producers of commercial video are obligated to differentiate between subjective inspiration and personal emotional attribution. If the concept of a business video is too personal, than its intent might get lost on the audience. The “Nobles” video is an example of how this happens. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-032.html
This video tells the story of a downtown revival, in which an old restaurant and dance hall called the “Elite Café and Lounge” is being revived as a new restaurant called “Nobles.” Somebody got the idea that the Barbara Streisand hit “Those Were the Days.” would be perfect for a marketing video. The video starts off in blackness and the song comes on, and then we see still shots of the old lounge A little more than halfway through the video, there is a shift to a parallel shot in the new lounge, and the sound track beat is turned up to signal the change. A caption on the screen tells us: “Elite 1953, “Noble” 2005. and then “Those Days That Never End Are Back Again.”
The video ends strong with shots of the modern dance hall, and as an art piece is has sentimental appeal. The problem is that in the commercial world people don’t want sentiment they want reality and they want it quick. So the last tiny segment of the video, which presents shots of dancing and dining in the current modern lounge, is what people are going to look at. They want to know about the food, the seating, the music and the ambiance of Nobles today, so they can decide if they want to go there. Unfortunately, the meaningful material is squeezed into the last 9 out of 15 seconds, and the audience is forced to wait with baited breath through the first half of the short video to get there.
The videographer seems to have put the song and the sentiment first. He has enough of a challenge convincing people that the downtown can be revived and brought back to the way it was 50 years ago. But his choice of the song is telling the viewer that he is not so convinced himself that the days which ended can be brought back. The one little caption, which tells viewers that “Those Days that Never End Are Back Again,” is no match for a famous song which spans the whole length of the video.| Another problem with the video, is that it seems to put the music first and the visuals second. The song is a great song, and it probably does express somewhat the nostalgic memories people have of the Elite. However, in fitting the video around the meaning of the song, exciting visual representation of the new restaurant as an attraction in and of itself seems to be missing. So the video only accomplishes a fraction of what it should have and could have.
The moral of this video, play to the audience, and look at the video you are creating from the audience’s perspective. Show them what they need to see and want to see, to make a decision about coming to your place, and present your establishment in the strongest possible way.
Thanks to Winmax Video of California for sponsoring this report. Winmax produces restaurant videos trade show videos and corporate videos.
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An important challenge in commercial video production, is to create videos that break down the barrier between the viewer and the video. One way to accomplish this is to interest the viewer. Another way to accomplish the same goal is to entertain the viewer. Entertainment can be serious and dramatic, but also, the use of humor and fantasy can very effectively disarm a video viewer. But the Chow Fun Video Commercial, seen at: http://www.youtube.com/watch?v=TTz5JfTYpC0&feature=player_embedded , goes even a step further, as a restaurant worker successfully does battle with a band of Kung Fu experienced thugs. At the end of the video, as she sits down to her meal of Kwon Yuk noodles, we feel not only entertained, and disarmed but even safe to eat at Chow Fun.
The video opens with a shot of an attractive female restaurant worker sitting at a table in a Chinese restaurant. Suddenly 4 fearsome looking karate tough guys appear and stand around her table. One of the tough guys points his arm at the female worker and says: “It’s her; she stole the noodle and beat up my brothers.”
“The noodle belongs to Chow Fun restaurant, I’m just bringing it back,” she replies. She holds the noodle upright on the table and we get a good look at the package. “No more talk,” replies one of the thugs, “get her.” The men close in for the attack. She stands up, draws a sword and begins her defense. In seconds she has disemboweled one of the attackers, slashed yet two more, and stand over the fourth one, who is pleading for mercy. Just them another waitress comes in and announces that noodles are served. At the same time, we see a caption saying ” “Corner of Spring and Ord in Chinatown” In the final shot, the woman, the victim and the other restaurant workers are seen sitting around a table avidly eating Kwon Yuk noodle.
Maybe this video was only a spoof. Chow Fun might mean fun with chow, the “yuk” syllable in the Kwon Yuk noodles, sounds like the derogatory slang tern “yuk.” However whether the video is real or made up, it is effective in bridging the gap between itself and the viewer.
So while this video was made with a bit of jest, and I don’t really expect that my waitress at Chow Fun will be a Karate expert. The jest, and the sport, effectively stimulates the play of fantasy. And in that playful spirit, viewers actually feel that the restaurant is a place of safety. A place where bad guys are vanquished, and everyone is free to sit down, put the struggles of life behind them, and avidly eats noodles.
Thanks to Winmax Video of California, for producing this report. Winmax is a professional video company which produces restaurant videos trade show videos and other business videos.
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We automatically associate restaurant videos with a presentation of the food of the establishment. But in truth, people go out to dine for more than mere culinary titillation. People crave an experience, they crave atmosphere. And in fact, many if not most restaurant videos, also attempt to present the atmosphere of their pub, inn, or eatery, as well as the food. But some restaurant videos go beyond the presentation of atmosphere, and present their bar, pub or eatery as a place of romance and even serious love.
It shouldn’t surprise anyone that restaurants would present their eating spot as places of romance. In truth, a large number of marriage proposals are made at restaurants. And, they are usually the culmination of a courtship, which involved dining at fine eating establishments.
The Crosby’s restaurant video is one example, in this genre, where the video specifically uses the theme of love as a way of presenting the special atmosphere of the place. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-026.html
The video is set to background music supplied by a country singer accompanied by his own acoustic guitar playing. He is telling the story of his romantic encounter at Crosby’s restaurant in Acuna, Coahilla. The singer narrates how he struck up a conversation with a woman waiting to catch a train. He had come to Mexico seeking freedom, and she had come their while waiting for a train. They begin their conversation in the course of which they “paraded their troubles” before each other. One thing led to another, and as the singer said, he “fell in love for the last time,” i.e. met his match.
The singer then goes on to say, “blame it Mexico, and blame it on too many Tequillahs and lime, at the restaurant/bar.”: In other words, he and the girl were swept away in love, by the atmosphere of Mexico and of Cosbys Restaurant.
One has to say that this video is an example of the power of love in a restaurant video, at its purest. There is no effort to portray the food, only the drinks and the atmosphere of love which appears to flourish there. And certainly it could have presented the food, as Crosby’s is a restaurant, hotel and bar, which no doubt serves quality food. But the video producers chose not to. Rather, the video shows the special atmosphere of the Mexican drinkery, that was conducive to love and marriage. And this after all is the most powerful instinctual attraction known to man.
Thanks to Winmax Video of California for presenting this report. Winmax is a professional video production company that specializes in restaurant video and business and corporate video of all kinds.
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The excitement surrounding restaurant videos on the web today is enough to inspire anyone to want to make a video for his eating establishment. The challenge is to make a video that effectively presents your restaurant in an appealing fashion. Interestingly, there is more than one way to do it. In this article I will be talking about what I call the associated meaning template of a restaurant video. In this template, the focus is drawn to an important image or event which takes place in the restaurant, and which adds importance to the atmosphere and desired qualities of the establishment, through the power of association.
I will present two examples of this type of video. The first is the first half of “The Rose.” http://www.foodreference.com/frvideos/html/local-rest-011.html , a viral video which in the end turns into a spoof. As you watch the first 17 seconds of the video you will see that it portrays a dating couple sitting at the table, ordering their food in a chic restaurant. The scene is romantic, the couple sit before two glasses of wine, and mandolin music plays in the background. The couple are in the earlier stages of dating, and they are sufficiently matched so that romance can develop. Nothing is said about the restaurant, and nothing need be said, because it has been found to be a worthy place for a high caliber date, from which it takes referred importance.
The second video presents the same concept in a different way. In this video, “Mother’s Pizza-Pasta Restaurant, the late actor Dennis Weaver walks into a Mother’s Pizza-Past Restaurant ,and describes their pizza to the public. In his friendly winning speech, the actor depicts the tasty panzerotti at Mother’s. The script is a bit like an informative restaurant narrative. But as we watch the video, we find ourselves just as interested in Dennis as in the pizza. And truthfully, the next time we pass a Mother’s Pizza, we’re liable to go in and order Mother’s panzerotti because it reminds us of the time we watched Dennis eating the pizza on a video. So what these two restaurant video have in common is a presentation of an appealing image or theme, which adds meaning to the restaurant via association.
Thanks to Winmax Video of California, producers of restaurant and corporate video for sponsoring this article.
Gain vital info in the sphere of free website traffic - make sure to read this publication. The time has come when concise info is really only one click of your mouse, use this opportunity.