Archive for » December 3rd, 2009«
The excitement surrounding restaurant videos on the web today is enough to inspire anyone to want to make a video for his eating establishment. The challenge is to make a video that effectively presents your restaurant in an appealing fashion. Interestingly, there is more than one way to do it. In this article I will be talking about what I call the associated meaning template of a restaurant video. In this template, the focus is drawn to an important image or event which takes place in the restaurant, and which adds importance to the atmosphere and desired qualities of the establishment, through the power of association.
I will present two examples of this type of video. The first is the first half of “The Rose.” http://www.foodreference.com/frvideos/html/local-rest-011.html , a viral video which in the end turns into a spoof. As you watch the first 17 seconds of the video you will see that it portrays a dating couple sitting at the table, ordering their food in a chic restaurant. The scene is romantic, the couple sit before two glasses of wine, and mandolin music plays in the background. The couple are in the earlier stages of dating, and they are sufficiently matched so that romance can develop. Nothing is said about the restaurant, and nothing need be said, because it has been found to be a worthy place for a high caliber date, from which it takes referred importance.
The second video presents the same concept in a different way. In this video, “Mother’s Pizza-Pasta Restaurant, the late actor Dennis Weaver walks into a Mother’s Pizza-Past Restaurant ,and describes their pizza to the public. In his friendly winning speech, the actor depicts the tasty panzerotti at Mother’s. The script is a bit like an informative restaurant narrative. But as we watch the video, we find ourselves just as interested in Dennis as in the pizza. And truthfully, the next time we pass a Mother’s Pizza, we’re liable to go in and order Mother’s panzerotti because it reminds us of the time we watched Dennis eating the pizza on a video. So what these two restaurant video have in common is a presentation of an appealing image or theme, which adds meaning to the restaurant via association.
Thanks to Winmax Video of California, producers of restaurant and corporate video for sponsoring this article.
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