Archive for » December 31st, 2009«
You’ve made your restaurant video and now it’s time to place it on your web site. Where will you put it, to attract the most attention. Proper placement can make a tremendous difference in the response your video will get. In this article I will be presenting 10 internet sites that have restaurant videos, and I will give my opinion as to which ones are effective and why.
The first video, the “Check Please Bar” video, http://www.wttw.com/main.taf?p=1 had the best placement, and inspired me to write this article . The video sat under a wide bright red navigation bar, which blocked our attention from straying off the site.
http://www.myrtlebeachscrestaurants.com/videos.html This video, which sits on a Myrtle Beach restaurant review page sits near the top, which is good, but it is very small and this reduced in effectiveness.
http://www.bestrestaurants.com.au/restaurants/restaurant-videos.aspx are accessed through links on a list of videos. Clicking on a link opens up a large video viewing box in the upper left hand corner. The box was about 3 3/4 by 4 3/4 inches. Having to click a link to open the box reduces the effectiveness. The viewing box is a nice size. My only criticism here is that it sits just under the Mozilla Firefox name, which takes away from its atmosphere.
http://bigbeardining.com/restaurants.html This was a western video review site. The screen sits in the middle surrounded by a background which makes nice borders. The screen is large, and all together gives the experience of being in the movies. I believe this was very effective for their purpose. Very nice.
http://www.epicurious.com/articlesguides/diningtravel/restaurants/vegasrobuchonboulud The tiny video link box is down a way sitting underneath two large colored pictures. In my opinion this site was too distracting. I left without trying to figure out what was going on.
http://www.visitbuffaloniagara.com/visitors/dining/video.asp
Niagara buffalo restaurant video viewing site. You only see the tip of the screen. There is action going on at the top of the site, but it takes a while to figure out that these are links to videos. The flow of attention was too fragmented, in my opinion.
myspace.com/index.cfm?fuseaction=vids.channel&vanity=themusicalrestaurant A musical restaurant video site. You get on the site, most of the video is in view and it’s ready to go. The background is mostly white and non distracting. This gets a good in my opinion.
So putting it all together, what is best. Probably only analytical analysis will tell any web owner what the best placement is for his site. However, based on my impression of 10 sites, I would say a video is going to attract the most attention if it is readily visible on first entering the site, near the top, not surrounded by distracting colors or information, not separated from the natural flow of attention which the site sets up, and around 31/2 x 41/2 inches in size. The “Check Please Bar” video really gilded the lily when they presented a video that had an internal margin during part of the video whose color matched the color of the wide navigation bar above it. It made you feel you were looking through a window at an interview taking place in the bar. What more can you want?
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of restaurant videos and other types of corporate videos
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