Archive for » February, 2010 «
Once you have captured video footage with a home camera, webcam or cell phone video, you can download the raw video to your computer, and polish it up with a video editor. There are a number of free and professional video editors, and some video editors come with larger programs. This article will describe the features which come with the Microsoft video editor.
Microsoft movie maker comes complete with instructions presented in written and video format. The instructions will include recommendations for proper video capture equipment. That article points out the advantages of using modern digital video equipment. These include small size, image stability, better lighting adjustments, and the ability to edit your movie on a home video editor.
Extensive well illustrated articles explain how to connect your video camera to a computer and how to download your footage and create a video file. The proper technique depends on the type of camera you own, and there is frequently more than one way of downloading the footage. The windows instructions cover each possibility.
During the downloading process, Microsoft will break up your video into smaller clips. Each clip can subsequently be entered into an editing box. The movie editing platform consists of a series of such boxes, and conencting zones, which allow you to add special effects and transitions between clips, and special effects to each segment separately.
Now the fun part, you are ready to polish and edit your video. Microsoft video editor has four major special features, which you can add to your video clip, that will turn the dull footage into an exciting looking movie. The four features include adding transitions and special effects, adding titles and credits, adding music and adding narration. The special effects you can add include zoom in zoom out, rotate, fade in and fade out, and addition sepia tone to make the clip look over, and more. When you add music and narration a time line will appear, which will allow you to synchronize the audio features to specific parts of the movie. You can also adjust the volume so that it fits the mood of the video elements.
The Microsoft Movie Maker comes complete with methods for saving and storing your movie segments and completed movies, and you can also add photos and image into the middle of the movie line. Good Luck!
Thanks to Winmax Video for sponsoring this article. Winmax is a producer of quality trade show video, restaurant video, and other types of commercial and professional video.
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A codec is a compressor, a software program that recodes a video file into a new file which takes up much fewer megabytes. Compression is important because it allows more efficient internet transfer of files, and additional advantages, such as, for example, the posting of longer videos on You Tube.
One popular form of codec is DivX, a brand name of various products created by DivX, which includes the DivX codec, which is popular because it is able to retain high visual resolution and quality in the videos which it compresses. There are actually two DivX codecs, the regular MOEG-4 Part 2 DivX codec and the H.264/MPEG-4 AVC DivX Plus HD codec.
The story of the development of the DivX codec is a story of brilliant computer hackers hacking programs from one company to another, the formation and breaking of allegiances, and partnerships, and the rise and fall in fortunes of software innovators, such as one who at one time was moving from one country to another with only a pack of cigarettes in his hand, and later on was CEO of a successful company marketing a coveted software product. Throughout all this history, the DivX codec took form, developed and grew to greater and greater levels of sophistication.
The original DivX codec was hacked from Microsoft by French hacker Jerome Rota, after he discovered Microsoft wouldn’t play his video portfolio. Later the codec was altered to permit “container” files such as AVI, which is frequently used by modern digital cameras and also cell phone video recorders.
The DivX partnership between Jordan Greenhall and Roda dates back to 2000. Their goal was to develop an MPEG4 codec from scratch. The project was known as the open DivX codec. During that time an employee named “Sparky” developed an improved form of the codec known as “encore2″
In the summer of 2001 Roda left the French Rivierra and moved to San Diego where he and Greenhall created DivX2. The encore2 was improved and released as the DivX codec 4, in 2001and the DivX 5 was released in 2002. DivX 5.2.1 was released in 2004, at which point the technology was considered complete, and further modifications focused on speed and wider hardware support.
The DivX 6 was subsequently released, and has added an optional media container format. What this means is that it has the capability of storing multiple subtitles, multiple audio tracks, multiple video streams, etc. along with the primary encoded video footage.
One of the popular DivX products is the Dr. DivX codec. This codec is is easy to use, quick and has compatibility with many video formats.The program comes in a free non-commercial form or a trial version, which is quick to download and easy to use. Dr. DivX features a three step compression system. Step 1 is downloading of the video file to the software. Step 2is choosing the compression settings. Step 3 is making the compression. A fully compressed and ready to use file is prepared in seconds, and as a plus, the DivX format is very You Tube friendly.
Thanks to Winmax Video for sponsoring this report. Winmax is a video production company which produces trade show video , restaurant video and other types of business and commercial videos.
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If you aren’t sure if a video will enhance the selling power of your website, consider the reulsts of research about eBay sellers with and without embedded videos. The studies have show that eBay listings with a video attract more attention and also provide more information to potential buyers. What the studies have shown, therefore, is that if multiple ebay merchants are pushing the same product, the seller with an embedded video will have an advantage A video is capable of giving more information about an item that a still photograph. A video is capable of giving ore detail and information than a photograph can and thus provide satisfaction to a shopper who wants to know everything he can about the product before buying.
Likewise, a video embedded in a web site adds a personal element that increases the marketing power or conversion rate of the website, its ability to turn surfers into potential buyers. And what’s more, a web site video, that reaches out to your visitors can also be posted to You Tube and allow you to extend your marketing to the web.
What content should you put in your website video? Not only is there no one answer, there is also a whole spectrum of concepts to choose from . At one pole are videos with the potential to go viral. These are videos with exciting content. They might be musical, funny, bizarre, novel or shocking. IF successful they can have a meteoric rise to popularity, and then decline in popularity over time. At the other end of the spectrum are videos being referred to as “evergreen” videos. These are videos with content that would be described as useful and interesting. The CEO of Little5min.com discussed the growing interest in evergreen type videos on the web. Examples which he enumerated included how to videos, such as you might see on howto.com, and more recently biography videos.
Websites, which contain how to videos concerning topics related to the websites purpose, i.e. how to unclog a toilet on a plumbing site, are liable to maintain interest for a long time. Plus, these types of videos add content to web sites and will help to improve their rankings.
So to be sure adding a video to your website or other selling platform will increase its marketing power, but what type of video you embed, and where it stands on the content spectrum is your choice.
Thanks to Winmax Video for sponsoring this report. Winmax is a video production company specializing in trade show videos corporate videos and other types of business videos.
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It is common knowledge within the business community, that adding a video to the website will increase the conversion rate of the site resulting in more sales for the company.This increased return makes it worthwhile to spend some money to create the video. Professional production companies are happy to help meet businessman’s needs. For the few extra dollars it takes to create a web video the owner can expect an even greater return from his investment.
Whether the business owner makes a video himself or with the help of a video production company or a combination of the two, he will be better off giving thought to the type of video that will be effective on his web site.This is where it makes sense to learn from the professionals and examine the types of videos that video production companies put on their own sites. In this article, I will be examining the web video on the web site of Winmax Video of California, a producer of website videos, corporate video and other professional business videos.
Notice, right off, that the Winmax Video is placed towards the top of the page, towards one side, and in clear site of any surfer who reaches the site. This is appropriate placement of the video. It immediately alerts the visitor to the fact that there is a video, and he has a choice of listening to it or surfing the rest of the site.
Thirty seconds to slightly more than a minute is a good length for a video. Modern day, fast paced Internet surfers, want quick concise information.
Now consider the content of the video. The intro of a web video must capture the attention of the surfer. The video opens with a motion graphic explosion. Immediately after attracting audience attention, the video must provide the viewer a reason to watch the rest of the video. Winmax adds a graphic of an intergalactic star cluster with a brief line of “interstellar” type electric synthesizer organ music. The clip suggests the cosmic importance of the work of their firm.
The body of the video should get right to the point. This video introduces the company name and function in the first sentence, with content backed up by captions
Depending on the budget and desire of the company making the video, some or most of the content of the body can be illustrated by graphics and motion graphics and or sound effects. It is important that the graphics do not in any way detract from the content of the video. If they can provide a little added spice to the content, a little enlivening of the day, then they have done their job.
A web video should conclude with a call to action. This video states: Contact us today and ask your Winmax representative how we can grow your business,” direct and to the point.
At the very end, the web video should present a caption containing the company name, location and contact information.
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Businesses that own a personal website, are rightfully concerned about the conversion rate of their websites. What percentage of people who surf onto the site will contact the business? What percentage of people recruited by the web site will become customers? One of the relevant areas of discussion related to this topic is assessment of the impact that addition of a web video will have on the website conversion rate.
A successful marketing company that specializes in web site conversion rates, had the following suggestions for businessmen seeking to boost their website’s effectiveness. Conversionrate.com offered three reasons why a video might boost the conversion rate. First, it improves the customer’s ability to relate to what is being offered. Secondly, it presents the opportunity to demonstrate the product in a more convincing fashion; visual plus aural communication added to the printed word. Thirdly the video media reaches out more personally with web visitors.
Conversion.com offered the following downsides, which can make or break web videos effectiveness. First the video should be easily down loadable. Consideration must be given to the viewing connection speed of most visitors. Secondly, videos are experienced in real time, as opposed to web pages, which can be scanned and read at the viewers leisure. So videos force surfers into a real time frame, which is trendy, but still not to everyone’s liking.
Finally, conversion .com offered the following three suggestions to enhance video effectiveness. First, viewing the video should be an option, but not an obligation. Secondly, the video should be short, not more than a minute. And finally, the video should specifically support the conversion goal, and not just be a cool add on to a website.
Importantly, videos add content to webpage’s, which in and of themselves will help to boost ranking. Therefore, in addition to having an intro video, a growing number of web sites have how to videos, some home made, which demonstrate or explaining how to accomplish goals the web site is dedicated to acheiving. A pest control website, for example, might have a video explaining to customers how to clean their homes to keep them free of bedbugs.
Thanks to Winmax Video of California for sponsoring this report. Winmax is a video production company specializing in trade show video , corporate video and other corporate and business videos.
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Successful viral videos teach us a lot about the techniques that work in making a viral video successful. Same thing, when we examine the background music in videos that have gone viral, we can begin to discover what types of sound move the public.
One of the more popular music containing viral videos of 2009 is the JK Entrance Dance Video. This video, apparently filmed by the wedding videographer captured the couple’s walk down the aisle at their wedding. The couple decided to dance down the aisle to the tune of Forever” by Chris Brown . At the beginning the video appears to be filming a traditional wedding. Then the music comes on and then the whole party, including the ushers, the bridesmaids, the bride and groom dance down the aisle.
A month after the wedding, the father of the bride consented to put the video on You Tube so that relatives who hadn’t attended the wedding could view it. Little did he know, that in just two days the video would rack up 2,000,000 views, and that it would go on to become one of the most popular videos of 2009.What made this video so popular? And what role did the background music have in the process?
First and foremost, the video portrayed and shared an emotion which makes people happy. The rush of feeling as a couple walks down the aisle is one of the happiest moments in life. But this video adds another factor. By adding music and pop dance to the wedding entrance, the couple created a rousing scene which, for most people, was a novelty. Events that people have never seen before, whether real or concocted, are popular on You Tube.
But what can we say about the effectiveness of the music in this video? Some popular viral videos have unusual music to accompany the unusual visual offering. This video, on the other hand is backed up by a popular song “Forever,” by Chris Brown. One has to suggest that the music contributed to the video’s success in two ways. First, the title and lyrics expressed a popular sentiment. People watching weddings always like to see the love between the couple and evidence of their intention to stay in love forever. Additionally, the music had a rousing beat. And while it wasn’t strange, like the music in the Chocolate Rain video or the Christmas lights gone wild video, for example, all three videos have in common background music with a captivating rhythm.
In fact, captivating rhythmic music, either dance music or entrancing wild rhythmic and repetitive music seems to be common among many successful viral videos. When most people surf the net, they like to be entertained and they like to be excited, and music with a captivating beat does both.
Thanks to Winmax Video of California for sponsoring this report. Winmax is a professional video company which produces trade show videos viral videos, restaurant videos and corporate video
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When we watch popular viral videos and ask ourselves what makes them popular, we learn a lot about the viral video genre. Today’s, number one video, a 4 1/2 minute prison video is a case in point. The video documents a group of uniformed prisoners performing in the prisoner’s lot of a maximum security prison, as they dance in unison to the tune of the Michael Jackson song “This is it.”
The dancing video was preceded by a similar video from the Philippians documenting incarcerated inmates dancing to a different Michael Jackson tune. While not the originator of this genre, this video bests the first one in the dramatic high quality performance of the inmates, who exhibit amazing timing and uniformity, and who obviously practiced under supervision to make the performance. The inmates are divided into groups based on the color of their uniforms, and during the video they create changing geometrical shapes, and at video close they create a peace symbol, which can be seen quite well from the vantage point of the person who filmed the video. The musical background. The effect of the dancing is amplified by the Jackson lyric “all I want to say is that they don’t really care about us.”
The video is certainly attracting views because of its content. But what is it about the content that appeals to people. I believe it is first and foremost the contrast between the stereotype of prisoners in a maximum security prison versus this relatively sophisticated dance performance. Seeing a group of men, some of whom will be incarcerated for years, if not for ever, performing in a creative dance video is an experience which relieves the normal negative stereotype of maximum security prisoners. Like a joke, which lightens a serious situation, this video lightens the otherwise negative thoughts we have about incarcerated prisoners.
Hidden within the subject of the video is an even more poignant contrast. Prison life is characterized by constriction of movement. Dance is characterized by freedom of movement. Disciplined dance bridges the two opposites, and creates a moment of aesthetic freedom for these confined men. So as we watch the video we are relieved that we can have a new image of prisons that is lighter than before.
This ability of the video the present content that we want to take with us, is the quality which makes videos become viral.
Thanks to Winmax Video of California for sponsoring this video. Winmax is a video production company that produces trade show video and restaurant video and other types of business and corporate videos.
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