Archive for » July 9th, 2010«
A corporate video is defined as a video that is made for a company to be used by the company. Within the encompassment of that definition, there are many sub-types of corporate videos. An investor relations video is one type. As the name suggests, the task of this video is to report to the investors about progress in the corporation. Since every corporation wants investors, the obvious task is to convince investors that the company is strong, and thriving, and worth investing in.
There are many approaches to creation of a successful corporate investor relations video. One type is exemplified by the Tupperware Brand Investor Relations 2008, which can be seen at: http://www.youtube.com/watch?v=LKvPHMtUJfY . This video features, Rick Goings the Tupperware CEO. The first part of the video builds on a trend, which has been increasingly popular in the corporate video genre. The first two segments are presented in a broadcasting style rather than video style. So the first two segments present clips from recent TV interviews of company CEO.
Segment one is a clip taken from an interview in the Swiss Alps, with Rick as he heads to a morning session of the World Economic Forum. He tells the audience that he feels good about 2008. He directly addresses concerns about unemployment. The company is “counter-cyclical.” If there is more unemployment there are more people to recruit from.
In the second segment, Rick is being interviewed by the host of the television show mad money. The commentator asks him if he is concerned about Fanny Mai, credit spreads, mortgages, and what Ben Bernanke is going to do. He responds that a bull is hidden in every situation. After four quarters of unemployment, recruitment of Tupperware sellers will rise, he notes.
The last two segments present televised anecdotes of stars that have some connection to Tupperware. Star Ice Tea testifies on screen that he loves Tupperware. And mega star Brooks Shields is filmed at the opening of Camp Confidence, a combined Tuperware and Brook Shields project to open quality girl’s clubs.
This video successfully awakens excitement about and confidence in the company, without the use of graphs, charts, piles of boring statistics.
At the very beginning, the video did address, what are likely to be major economic concerns by investors. How will the company fare in this economy? The CEO said, it will take advantage of the circumstances. They will find ways to take advantage of the weakness, and thus triumph.
After allaying investor concerns, the video presents positive reasons for being excited about Tupperware.