A Successful Imagistically Focused Trade Show Video
A successful company is challenged when it is confronted with a new project, which requires them to meet a new challenge and new level of excellence. And when they meet that challenge, then their company grows and expands.
Diginovations, home of creative video solutions, was challenged to create a trade show video for Microwave Radio Communications for the 2007 NAB trade show. Microwave had rented prime space booth, and so their trade show video would be the first video seen by visitors to the 2007 NAB convention convention floor. By 2006, HD video was the accepted standard at NAD, so this added yet one more requirement to the exacting challenge.
Diginovations accepted the challenge, and created an exciting video, which drew myriads of spectators to the Microwave Booth.Their video was imagistic, it was a branding video, and it succeeded in capturing and conveying the excitement, which wireless radio communication has brought to broadcasting.
What is most spectacular about the Diginovations video is that is succeeds in the space of 4 compact minutes in presenting most of the exciting types of imagery that one would expect to be associated with the radio communications industry.We watch as television crews travel by helicopter to cover on the minute spots news events, accidents, sporting events, rescues, fires. We watch broadcasting crews setting up their equipment and dismantling it. We see several fast motion segments which transform the routine actions of the broadcast crew into rapid action scenes that serve to convey the sense of urgency and haste which we associate with on the spot broadcasting.
Spliced in with scenes depicting the news events being covered and the means of transmission, are shots of the front line cameraman capturing the raw news footage. Shots of skiing, and other winter sports are emphasized, in the video by the Boston video company.These scenes reflect strong editing inclusion choices because these are sports which connote speed, accuracy, action, all elements that enhance the image the video is creating about Microwave Radio Communications.
The visual story line is backed up by exciting synthesizer music, which presents an enlarged theme not unlike the short music spots we are used to hearing before live televised broadcasts. While the video presents occasional captions, which enhance the branding, they present some of the written material in a very creative way. The company name is blazoned on the inside of their large concave disc microwave broadcasting antennae, which appear in the video from time to time.
The Microwave Radio Communications %KLINK3% presents exciting ways in which branding can be conveyed through good choices of video footage, which convey the imagery that people expect and want to see, in the companies field of endeavor.
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Tags: branding, corporate video, marketing video, trade show, Video Production