An Artistic Style Template For Your Next Trade Show Video
If you are a small business owner who has wanted to make a corporate, trade show, or restaurant video for your company, but were unable to because of cost, than you must read this article. At least one video production company is willing to work with you and allow you to reduce the cost of your professional video by making some of it yourself. If you decide to make a trade show video with Winmax Video of California, they will help you to take large sums of money off the production bill, by letting you write your own script and letting you shoot your own video segments, which they will turn into professional looking segments of your final trade show video. Now lets consider some ideas for writing your script.
An important rule about business video scripts is that there isn’t just one way to make them. There are many general principles, and there are also specific types of scripts which you might think of as templates. In this article I will be presenting one type of narration template, the artistic or subjective template.
The main point of the subjective template is that it does not convey the image and branding of the company through recitation of facts about the company, or recitation of the history of the company, or even recitation of details about the company products. It conveys the positive impressions of the company by association to the artistic imagery on the screen, and in the narration. To see an example of this type of video, you can watch the RBN trade show video on the Winmax video production company web site. Notice as you watch the video, that it has no narrative. The entire verbal contribution is the words of a song chosen to be the background theme of the video, punctuated by captions.
But how do you utilize this template for your corporate video. Start by asking yourself what is it about your business that emotionally appeals to the public. Is it the imagery of your plant and factory? Is it the beauty of your product? Is it the gratitude of your customers? Do you have a loyal customer base? How do you feel when you are really enjoying conducting business? What is the essence of your business that makes it what it is? With an imagistic or artistic template, you don’t have to cover every aspect of your business in an objective sense, but you must develop an image or effect in your video which will leave viewers with a positive experience that they can associate with your business.
In the RBM video, for example there is a powerful contrast created. In the music script, there is a student saying good-bye to her college years, with expressions of trepidation as to whether she and her friends will “make it out there.” In the video clip there are shots of people at an RBM business networking retreat, and they are all making it out there, they are surviving in corporate life with the help of RBM. This contract leaves viewers with a positive powerful image of RBN, and a trust that the company can help them and their employees, “make it out there.” Importantly, the video didn’t detail all the activities andaccomplishments of RBN, but it conveyed the essence of what RBN does. Theses are some of the qualities of the artistic template.
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