The challenge of making money off of a You Tube video is underscored by the story of Sam Tsui, who produced a video last summer, of harmonized a Capella singing, that took off and has since registered over 2,000,000 views. Despite the huge popularity, and increasing media attention, the Yale sophomore had yet to net a single penny from the venture, when last interviewed. In Sam’s case, that won’t last for long, as he has had a number of offers for commercial ventures. But the fact, that a video can go to such a high level of popularity, without the authors netting a penny is a sobering fact.
So how does some one break into the earnings, when he puts a video on You Tube. A common money making pathway is to create a landing page, which promotes a product, and use the video to drive traffic to the site. This can be quite effective, and can produce a profit even with much lower view levels.
But what if someone wants to make money purely off the video’s views. When videos do take off, and begin to accumulate hits, the authors are flooded with offers from companies catering to the You Tube scene, to purchase exclusive rights for tea shirts, and other popular items related to the video thesm. Within a few days of a popular video rise, commercial web sites will spring up around the video. This happened, for example, with a video showing a cat playing tunes on the piano. (Actually, her owner was moving the cat paws from underneath the piano, but it looked good on the screen and netted millions of views.)
And now, since last summer, Google is inviting thousands of successful viral video authors to join a partnership program. When Google sees the video taking off, and when they feel the content has potential, they will post a button on the video view site which invites the owner to join their partnership. When the author clicks the link, he is signifying his agreement to join the limited partnership for one time successful, “one up,” video producers. He then has the option to apply for Google’s general partnership program. The general program has the benefit of allowing producers to sell ads on all of their videos.
Google hasn’t announced the exact number of views required to receive an invitation, to their “one up” partnership program, but stated they would be opening up the opportunity to 10,000s of video producers in the near future.
Aside from Google’s offer there are companies on the web that will buy the rights to viral videos, and a few sites such as Associated Content, that will post videos and pay the owner a small amount per view, currently 1.50 per 1,000 views.
Thanks to Winmax Video of California, for sponsoring this article. Winmax produces restaurant videos and corporate videos and other types of commercial videos.
Find out useful information in the sphere of free website traffic – please make sure to read this page. The times have come when proper info is really within your reach, use this chance.