It is common knowledge within the business community, that adding a video to the website will increase the conversion rate of the site resulting in more sales for the company.This increased return makes it worthwhile to spend some money to create the video. Professional production companies are happy to help meet businessman’s needs. For the few extra dollars it takes to create a web video the owner can expect an even greater return from his investment.
Whether the business owner makes a video himself or with the help of a video production company or a combination of the two, he will be better off giving thought to the type of video that will be effective on his web site.This is where it makes sense to learn from the professionals and examine the types of videos that video production companies put on their own sites. In this article, I will be examining the web video on the web site of Winmax Video of California, a producer of website videos, corporate video and other professional business videos.
Notice, right off, that the Winmax Video is placed towards the top of the page, towards one side, and in clear site of any surfer who reaches the site. This is appropriate placement of the video. It immediately alerts the visitor to the fact that there is a video, and he has a choice of listening to it or surfing the rest of the site.
Thirty seconds to slightly more than a minute is a good length for a video. Modern day, fast paced Internet surfers, want quick concise information.
Now consider the content of the video. The intro of a web video must capture the attention of the surfer. The video opens with a motion graphic explosion. Immediately after attracting audience attention, the video must provide the viewer a reason to watch the rest of the video. Winmax adds a graphic of an intergalactic star cluster with a brief line of “interstellar” type electric synthesizer organ music. The clip suggests the cosmic importance of the work of their firm.
The body of the video should get right to the point. This video introduces the company name and function in the first sentence, with content backed up by captions
Depending on the budget and desire of the company making the video, some or most of the content of the body can be illustrated by graphics and motion graphics and or sound effects. It is important that the graphics do not in any way detract from the content of the video. If they can provide a little added spice to the content, a little enlivening of the day, then they have done their job.
A web video should conclude with a call to action. This video states: Contact us today and ask your Winmax representative how we can grow your business,” direct and to the point.
At the very end, the web video should present a caption containing the company name, location and contact information.
Read useful advice about the topic of traffic to website – go through this publication. The time has come when concise information is truly within one click, use this opportunity.