Making An Effective Impression With Your Corporate Video
The excitement for the business owner of owning their very own corporate video, is growing and growing. And yet, for many companies, the cost of producing even a short video is prohibitive.
Now, however, Winmax Video of California has come up with a solution that is helping many small business owners to make their very own corporate video, restaurant video or trade show video for the first time. With the Winmax video system, a business owner can make a professional video, and at the save time, cut costs by making his own narration, and supplying his own pictures and video clips, which Winmax will skillfully combine all the ingredients into a professional looking video.
For a creative business owner, the opportunity to participate in the production of the company video, can be very exciting. At the same time, in order to do the best job, it makes sense to invest a little time ahead fo time, to decide what type of narrative is best for the video. A little preparation will reap great results, when the final product is completed.
While there are many general ideas that can improve the effectiveness of a video narrative, it is also important to realize that there is no one approaches to writing an effective script. Each of the different types might be called a narrative template. And once you decide on the type you want for your company, you can follow the guidelines and quickly produce an effective narration. This article will present an example of the subjective template.
The subjective template, might tell the history of the company, it might describe the company products and services, but the main focus is to create an appealing effect, which will make the viewer identify with the company and like it. Watch the Containment Solutions video, on the Winmax Video website to see an example of the subjective template narration. (http://www.winmaxvideo.com/samples/csi/index.html)
As you watch the video, you will be struck by the background music. Since a subjective video is trying to make an effect, it will frequently feature a captivating musical background. In this case, the music is a rhythmic steely digitally produced rhythm suggesting steel, which is the major product that makes up the above ground containers. The music is punctuated by an occasional rhythmic chant of “common’ boy, common’ girl.” In the context of the video this suggests the chant of the factory workers, busily producing the containers. The chant harkens back to the work songs of the slaves on Southern plantations.
While it might seem deceptively easy to create a powerful subjective effect, it must be well thought out to work. So the first step is to decide ahead of time, what is the main image or impression you want to leave in the minds of your viewer. In the Container Solutions video, for example, the business wishes to convey a sense of the vital industry of the company, that goes into making their containers and distributing them nationwide. At the same time, the video has an additional depth in that the audio track conveys musically a sense of the products main ingredient, steel.
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Only after deciding on the effect you wish to convey, should you begin writing the narrative and or captions for the video. The author of this video narrative also used another technique, which can be very effective in the subjective template. Since the whole purpose of the video will be to create a feeling and since feeling can often be imparted best through mere pictures and sound, the author presents most of the captions earlier on in the video, and mostly sound and video later on.
The author of the narrative went one step further, after deciding on the main impression he wanted to convey, he came up with additional ideas as to how to create and give life to the effect. The narrative would tell the story of how the company creates the product and distributes it nationwide. The captions are designed to feed the intellect with the essential information, so that feeling can take over. What are some of the basic facts that an effective video can use to enhance the feelings? “Industry leader,” “Over 40 year’s experience,” “packaged systems,” manufacturing facilities,” “the highest quality standards,” “an innovator,” environmentally conscious,” “strength and quality petroleum,” water tight,”"Double wall,” “unsurpassed performance,” “multiple compartments.” “H-20 load rated,” …”above ground steel fuel storage,”…”dependable, safe,” fire rated.” You’ll notice that the captions alternate between physical descriptions of the containers, and descriptions of the company and the container’s quality. Throughout, there is the evocation of strength, industry, consistent with the mostly steel product. The music enlivens the effect and conveys the image of an industry that literally “hums” with busy activity.
So to sum up, the subjective template, uses a predetermined central subjective impression that the company wishes to convey to the viewer. The narrative and or captions are chosen to enhance the emotional feeling to be conveyed by the video
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Tags: copywriting