Tag-Archive for » corporate video «
Corporate videos don’t just happen. Corporate videos arise when there is a need that must be fulfilled. The more clearly the need is identified the more clearly it can be addressed by the video. A not uncommon challenge for established corporations, one that is frequently met with a corporate video, is the need to inform shareholders and the public that the corporation is responding properly to a drastic change in the market the company sells in. When the market change is extreme, the video has to be extreme in reassuring the public that the company is readjusting. The Kodak Winds of Change Video is an example of a video that addresses this very situation.
Few corporations could be faced with a more drastic market change than when Kodak, a household name in regular photography, was faced with the digital photography revolution. Kodak made a video responding to this revolution in photography, and it was as extreme in format, as the market change was great. After seeing it, no can say that Kodak sat back and did nothing to address fears among their shareholders that Kodak would be severely affected by this great technological change in their field.
The Kodak “Winds of Change Video,” in a powerfully unique way tells the shareholders and public that Kodak is making a strong response to digital photography and is already creating imaginative and ingenious technology, which represents significant contributions by Kodak to digital photography. The video underscores this point by presenting the old and new Kodak in the video.
The video begins with a scene one might expect from an established company with a history of excellence. A dignified spokesman addresses the audience in an ornate classical theater setting. He describes the illustrious 100 year history of Kodak. Classic examples of Kodak pictures of children and family gatherings flash in the background, while pleasant elevator music, conducive to the scene, plays in the video sound track.
Suddenly as viewers begin to shift nervously in their chair, thinking that Kodak is living on their laurels, the mood changes. “Yep,” says the narrator, “they shoveled on the smaltz pretty thick.” “But,” he adds. “that kind of crap doesn’t work any more.” Then in a very worldly wise fashion the spokesman begins to talk about the digital photography revolution. He informs us that “Kodak is back and is “taking this digital thing to a level unheard of.”
The video continues, and as it does the narrator addresses each and every question or concern the public might have about Kodak’s response to digital photography. The spokesman admits that there was an initial hesitation on Kodak’s part. However, once it became clear that digital was the wave of the future Kodak jumped in feet first. The narrator then lists some of the new digital features that Kodak is developing in their laboratories; photography that meets “meta-knowledge.”
The narrator describes ways in which digital programming will allow home photographers to create unheard of sophisticated shows and displays of their photos, intertwined with background music and video sequencing. Then he describes how the old well loved look of Kodak, the shots of babies families and grandmas will come back in a new form within the digital media.
When the video is over, we are convinced, albeit in an unconventional way, that Kodak is not just a bunch of stuffed shirt faddy daddies, but that they have managed to mobilize their corporate resources to become part of the world of computerized photography.
The take home lesson from this video is to name and identify the challenge and task of the corporate video and meet it fully .
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Sometimes a parody about something gives us important perspective on that thing. The Corporate Video 1, which is a parody on corporate videos, in general, provides insights into elements that actually make up a real corporate video.
In the opening scene the video flashes the title of the video, “Convincing Sarah and the Comedy Team to Launch Blackstar.” This is an unusual title, however, it points out an important point, every corporate video should have a clearly defined reason for being created.
we see a bright blue background, with words sequentially flashing on the screen. We see the words “compelling,” “daring.” cutting edge.”
The video than flashes two words that would not be found in corporate videos. “Telekinetic,” and “blessed,” are clearly words that rarely appear in corporate videos. Telekinesis implies a supernatural process, and corporate videos are committed to showing the successes achieved by companies through hard natural effort. Blessed is another word, which rarely if ever appearing in a corporate video. Again the emphasis in corporate videos is on results obtained by hard work, and success that results from wise corporate leadership, and proper application.
After flashing the five words, the screen explodes, to effect a transition. This is a common motion graphic employed in corporate videos. The video continues. The narrator says, here at Blackstar we are committed to producing a product that produces results. This redundancy in this line, meant as a parody, nevertheless points out the important focus on the product produced by the corporation sponsoring the video.
Next one of the narrators says, ” We integrate dynamic e-business, we cross platform web readiness, We recontextualize customized channels,” These are three borderline nonsense, jargon phrases, nevertheless they point out the importance of mastery and use of the technical terms appurtenant to the industry being touted in the video.
The narrator then asks “And what does that leave you with?” Something that people can trust.” This line is meant to be funny; when uttered in the context of the nonsensical phrases preceding it, however, it is very true that corporate videos appropriately using industrial language will be more likely to win the viewer’s trust.
The word “trust,” then appears in a title caption. Words like trust, and the above mentioned words, “daring, “compelling,” “and “cutting edge,” often appear in corporate video narration and captions.. If they tend to be overused, it is because they are effective words. Corporate scriptwriters are challenged to find new words like these, which are not yet overused.
“Putting Blackstar in your company line-up is like… The” putting, (us) , “in your company line-up,” is not often literally spoken out, however, it is an important question implicitly addressed in most corporate videos.
Then the on screen narrator says, “Today we are here to tell you why Blackstar is right for you. This is another central question, which all corporate videos address either directly or implicitly.” The narrator then adds in a jesting fashion, But don’t take it from me, read this title card.” And the title card says “Blackstar is right for you.” While meant as a joke, in fact every producer of a corporate video has to consider when to present words of the narrator as a caption. A message presented to two senses instead of one is more effective. The next title card reads “Brand building,” And the narrator adds, “With our innovative marketing team, Blackstar will be a household name within days.” This is a line which is clearly out of place in a corporate video, because corporate videos present solid realities of corporate success, and descriptions of solid corporate products for the future, but not empty predictions of success. “Innovative marketing team,” is a frequently used term, yet still well accepted in corporate videos, assuming it accurately describes the marketing team.”
Then the narrator says “If you don’t believe me,” just take a look at these other great brands, pogo ball, pog, blood sack,” [sipn]This is a spoof segment. Nevertheless, many corporate videos do introduce models of other company’s success, to boost the presentation of their own product. |This is a spoof line , but it points out a practice which some videos resort to , namely touting their company by association with some other great company. [/spin]This technique can sometimes work, but it is also a dangerous practice when employed in a corporate video, as it will end up subtracting from the company’s efforts to create its own corporate identity.
The screen than shows the made up word “Profabilitations.” The narrator asks “How is your company going to benefit from Blackstar?” [sipn]A simplified line graph, illustrates how the viewer’s company profit will rist in time, once he begins employing the Blackstar product. |The screen shows a line graph which rises. [/spin] While meant as a parody, still, a central question every viewer of a corporate video asks himself, is “What will this company do for my company’s profit margin?”
Next the screen flashes the caption “Community Involvement.” The video notes that Blackstar was a proud sponsor of the Balloon Race 2007. We then see a strange little contraption with two small balloons attached to it racing in a bathtub. While this is meant as a parody, nevertheless, ancillary facts about a corporation such as community involvement are common additions to a corporate video. As the parody points out these ancillary facts, should be significant additions and not trivial facts thrown in to bolster the video.
Then the video asks if robots can grow hair. We see a robot with hair on its head. The narrator answers “No,” and the hair blows away. This ridiculous segment is actually interesting, because it is novel, and because it begins with a question. Novel material, included in a corporate video, can sometimes be effective in stimulating viewer interest.
In the last scene, the narrator asks “Convinced yet? If not, watch this.” Then we see a seal doing sit ups in a weight room. This humorous scene reminds us that frequently, corporate videos will throw in something totally unrelated to their company, just to attract attention, and relate back to the company by association. As seen in the parody, this technique can go too far, as overreliance on this technique would suggest the corporation doesn’t believe in itself and has to bolster its reputation via association.
After separating the humor from the serious content, what ingredients are suggested by this video as being essential components of a corporate video? A serious corporate video should include, but not necessarily be limited to: a clearly delineated reason for being created, dynamic titles including catch word phrases, appropriate use of motion graphics, emphasis on the company’s product, efficient mastery and use of technical words related to the company’s industry, good sense of when the narrator’s statements should be emphasized by captions, avoiding empty promises of future success, which are not tied to concrete company projects being initiated or planned for the future, caution when touting the company by reference to other unrelated products or companies, occasional creative and careful use of an interesting novel segment related to the company, which can enhance viewer interest, very cautious use of totally unrelated phenomena, such as a seal doing sit ups, to capture the audience’s attention. Finally, a corporate video should provide serious answers to the following questions, “Why should a viewer employ the product?” Why is the corporate product or service right for the viewer?” “In dollars and cents, how is the viewer’s company going to benefit from the company product or service?”
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The Next Wave corporate video found at http://www.youtube.com/watch?v=8LV9eiN5zSQ is a, textbook style corporate video, notable for its well executed consistency. The video excels in its alignment of style with message, and reminds us once again that not only the content, but the way in which the content of a video is presented, help to determine the take home impression. While the video presents the major accomplishments and innovations of the company in the last years. And while the video presents impressive statistics, and exciting names of company customers and products, the message of this video, that the company is an ongoing thriving enterprise, with reason for solid optimism is actually conveyed via the style of the media presentation.
The most obvious component of this video’s style is the heavy metal instrumental solo which plays throughout the video and lends to it a sense of intense activity, and industry. The words of the narrator, who emotes a feeling commitment to and pride in the company’s accomplishments, also provide unity to the presentation.
While the motion graphics are not extraordinary, they are consistent, and, like the music, present a stylistic unity, which makes for easy viewing. What is notable about the motion graphics is the use of variations in stylistic presentation and design of the captions. Captions appear throughout the video especially in support of the narration. However the captions consistently vary in color, in direction of entrance and exit and in size. Frequently multiple patterns of text words move in the opposite direction of the main caption; and serve as a type of textural background for the main caption.
The moving captions and continual rhythm of the musical background convey the intense activity of Next Wave, a leader in wireless communication. The ever changing form of the text, alternating with occasional split screens and occasional muted graphics, tell the viewer, much more powerfully than the words do that Next Wave is constantly moving, constantly adapting to the rapid paced world of wireless technology.
And as we watch the changing patterns of words bounce on and off the screen in evolving designs, we come to believe the company is capable of the continual new research and product development the text says they are accomplishing.
At the same time, realistically, some viewers of any corporate video need statistical and factual assurances that the company is thriving and the video provides plenty of that within the rich narration, that accompanies it.
The lesson this corporate video teaches is that great potential power that can be unleashed when the style of the media presentation effectively lines up with the content of the text.
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Beauty is one of the important elements, which needs to be incorporated into a corporate video. People are naturally attracted to look at something which is beautiful, whether it be a beautiful object or a beautiful segment of a video. A video with beautiful content, like a video with unique content, is more appealing to viewers. Finding beautiful content to present to the public is a unique challenge for every industry, because each industry has beauty in a different form. Locating the beauty and presenting it, will greatly enhance the appeal of a corporate video to the public.
Finding that which is beautiful in a given industry is a unique challenge for every company making a corporate video. The source of the beauty is not always so obvious.In a company, which provides large above ground containers for volatile fuel, for example, a photo of the production plant with row after row of these large steely containers sitting in a lot waiting to be delivered has beauty in symmetry. A video made for an environmental group, has a much more obvious source of beauty, and it will serve to prove my point.
The environmental corporate video by Edward Wallace can be found at http://vimeo.com/3217927 . The Canadian environmental protection organization that produced this video has a very conspicuous source of beauty. It is important to point out, this corporate video has not merely thrown beautiful scenes into the video, to attract attention. The beauty of untrammeled nature relates directly to the purpose of their organization, which is to preserve these wild pristine places. This is essential. The video is not merely throwing in beautiful images to attract views so that it can then deliver the message. Rather, in a very real sense, the beauty is the message. In that sense, and in this usage the video illustrates the famous poetic adage that “Beauty is Truth and Truth is Beauty.”
The incorporation of beauty into a corporate video, may not always be done so appropriately. For example, if a mountain climber reaches the summit of a tall mountain, and a video captures exquisite footage of a snow capped mountain summit, a breath-taking panorama and the perilous drop below, there is certainly beauty within the segment. However, that beauty is not intrinsically related to the wrist watch which has continued to tick despite the rugged trek to the mountain peak. The sturdiness of the watch, in fact, is one of its minor feature compared to the beautiful intricacy of its dials, wheels and or digital circuitry, which never miss a beat and keep accurate time for years.
In the wrist watch video, we see that the primary beauty of the mountain summit has been transferred to the primary object of the video, the watch, even though it is not beauty that intrinsically belongs to the watch. Such a tactic can work at times, but it can also backfire as the viewer is secretly thinking, “You mean you have nothing intrinsically beautiful about your product to show me?”
When, as in the environmental video, on the other hand, the beauty directly relates to the message of the video, a resonance is created, because the increased attractively directly touches on the heart of the matter. The beautiful imagery, furthermore, imbues the video with a certain degree of sincerity and even passion. People watching the images of the environmental are moved to want to save the environment as they see the morning sunlight glistening through the trees, and here birds singing their morning songs and watch as a herd of elks standing shyly in a broad shallow creek, turn to look, with mild concern, at the humans filming them from a distance.
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4Ward is a Canadian company specializing in branding, web video production and photography. Their 2008 corporate video is posted on the web. Their corporate video is striking in that they have chosen as background music, the popular song “Here it Goes Again,” by OK.
The song is an exciting song, which won real prominence because of the incredible viral video made to the tune of that song. The video features the band members performing an incredible walk dance on a series of treadmills in a gymnasium. The treadmills are lined up in two rows and set to run in alternating directions. As the band members walk/dance from treadmill to treadmill, to the tune of the music, they create some incredible visual effects. The visual effects illustrate the theme of the song as well. In the song, the protagonist is always getting in the groove and in the mood, with a girl, apparently, when something outside of his control occurs. The treadmills which constantly are in motion, and never allow the user to stand still, reflect that out of control and need to go with the flow type of daily living pattern.
The choice of Here it Goes Again, as background music for their corporate video apparently reflects the company’s esprit de corp. Videography manufacturing is a fast paced business. Just when one project is under control, the phone rings and another project comes along. The pace never stops and people working in videography on online marketing are constantly busy, but constantly loving it.
Both of these themes are expressed by the video song selection. While the song laments the fact that
something always goes out of control, just when things are going great, the song response is an dutiful and upbeat accpetance, “Oh well, here we go again.”
The visual display is collage style, with lots of images, many related to computers and communication, coming and going in multiple simultaneous frames. The work held together stylistically and is loosely held together by occasional captions. The captions tell us the company has 40 branches throughout Canada.
The video addresses the fast paced world of computer video and visual advertising. As a corporate video the work shows off the ability of the company to create motion graphics. The captions note that the company makes flash, 3D animation, print design, package design and web design.
Eveyone will be able to relate to the background song of this video, and people who work in a related industry will be able to relate with the imagery Much of the material presents products of desktop publishing, including photographs, text designs and online arragnements. Other segments present clips of videos made for important clients such as Yamaha.
As a viewer, if asked how the company could better the production of their corporate video for future years, I would suggest using a song that is slightly less domineering. It is a tune that is so popular on You Tube, that anyone hearing it immediately wants to see the viral video that goes with it. The meaning of the song appears to express the pace of life of the industry, and that is captivating and amusing. I personally would relate a little better to a visual storyline which presents a more unified visual theme. I would want to see a bit more coherence and correspondence between the images and the script. However, it is worthy of note that the video has been popular, as corporate videos on You Tube go, with over 25,000 views. And that’s a lot more views than many very coherent looking corporate branding videos get.
One must concede that this video has presented a successful branding image of the company, based on the song and the content of the video collage. This helps to defend the company’s assertion that they are specialists in branding.These are people who know how to live and breathe in the fast paced Internet video and web marketing environment. And in the computer world, we tend to trust faced paced people. People who can make it have fun from 4 until 10, as the song describes, and then shrug off a sudden unexpected event, which ends the good time, and then go with the flow, are the kind of people we know we can trust with a marketing project.
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The University of Kibangsaan Malaysia produced their latest corporate video, which is published on You Tube. Presumably, the video targets people such as Malaysians living in the West, whom the university would like to contribute money to their endowment, and or send their children back to Malaysia for their education.
Based on the video content, the University apparently decided to feature important discoveries and breakthroughs made at the University, which have lead to social, technological and economical advances for humanity. The approach is certainly meritorious, and as the corporate video describes the list of advances, one can appreciate that many of these contributions are exciting cutting edge scientific developments. The discoveries presented include computerized monitoring of the eye movements of a driver to look for evidence he is too tired to drive and a computerized robot with the capability of detecting even minute smells.
Having plotted out the content of the corporate video the university and videographers next had to decide how they wanted to organize their material. They chose a format not unlike the dialogue in the famous John Lennon song, Imagine. In Imagine, the late John Lennon presented his ideas as a series of parallel sentences each starting with the word imagine. The song was set to softe melodious music composed by Lennon.
This video presents its material about academic discoveries in form of a parallel series of captioned questions and responses. Each question is followed by a response and the whole interplay is set to soft background music. For example, the first caption starts with a question, “What if a computer could see what your eyes cannot?” Another caption responds: “Driver drowsiness detection system developed by the faculty of engineering.” Question: “What if we could invent a machine with a sense of smell? Response: “The optical e-nose detects smells up to a millionth of a micron.”
The entire 9 minute video consists of additional segments organized just like these, up until the very end. In the background we watch imagery related to the discovery begin touted, and or the people who developed it. In the final segment, the video poses a series of questions without answers. Who is driving the nation forward with a strong sense of national identity?” “Who has the will to advance humanity? Finally, “What if it is a National University? Then the video flashes the name University of Kibangsaan Malaysia.
While the video is long and repetitive, I think it would be a mistake to call it boring. The question response format calls attention to the amazing breakthrough each discovery has brought to ongoing human progress. However, with respect to the visual presentation I do believe the video missed presenting enough clips of the discoveries in action and therefore may not have reached to the level of excitement it could have.
To illustrate my point, the video starts by posing the question “What if a computer created by man could see things your human eye can’t see?” The question makes you think and then the next caption introduces the driver drowsiness detection system. The question and response arouses interest. However, the video fails to show a depiction of the produc being used in real life. A visual presentation of a driver driving down the road at night and almost falling asleep and being aroused by the computer and then pulling over, would have, in my opinion, added more excitement. This type of vidual segment would have been comparable to contemporary videos of androids, which feature the androids performing a variety of feats on screen and talking to people. The question and answer format wins for consistency, yet by the end everyone knows what to expect, and so it loses some effectiveness. Furthermore, after a while viewers probably would like to know the name of the university presenting this research. While this might make some of the watchers stay to the end, it could also cause some of them to lose focus on each individual discovery. Finally, the one short appearance of the name of the University, which is the subject of the video is probably not enough to create powerful image branding. I would recommend that the name should have come out at the beginning, so viewers can associate all the advancements with the University.
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What do people want to see when they look at an airline carrier corporate video . They want to know that the airline is modern and up to date. They want to see images of sleek attractive airports and planes gliding effortlessly through the air. They want to know about awards the airlines has won, their record of safety. And they want to hear about the cities and countries serviced by the airlines. The Malaysia Airlines Corporate Video does this, and more.
The video begins by emphasizing the experience and importance of Malyasian Royal airlines. Not only has it been in operation for more than 50 years, it was also the official airlines of the Malaysian Royal family. It changed to become the official carrier of the newly proclaimed state of Malaysia. We are assured to hear this is the finest airlines in Malaysia.
Having emphasized the experience and importance of the air carrier, the video now presents important corporate images it wishes to convey to the public. The airlines is an international carrier, has one of the largest Asian air fleets, and can be considered a premier world airlines.Lest we worry that conditions in Malaysia might be a bit primitive, we are informed that the home airport base, KL International airport is one of the largest and most complex international airports in the world. This statement is backed up by clips of the airport, and the sophisticated subway system, which takes passengers to the nearby modern city Kuala Lumpur.
Additional assurance that we are dealing with a first rate airlines comes in the form of awards, which the airlines has won for excellent food, lounges and aircraft staff. Having convinced us that the airline is up to date reliable and reputable, we now are presented with images of the plush comfortable interior, current and future airplane upgrades, and the redesigned cabin, along with seats that recline into a bed.
Next the safety and security of the airline is stressed and we learn of a recent Boeing pride of excellence award, the airlines won. The video also presents the Maskargo, division of the air carrier, which provides award winning air shipping service.
The video chooses to close with on screen presentation of testimonials of some of the passengers. What we read from the passengers is consistent with what we have seen on the screen.
The task of a corporate video about an airline from a third world country is to convince viewers that their airline is reliable, up to date and even more has all the features of any of the world’s great airlines. This the video does admirably. From the start which emphasizes the political stability of the country as well as the continuance of the airline despite a recent change form Monarchy to democracy, to the middle, which presents the airline corcorporation as a modern up to date air carrier, to the awards and testimonials, the video presents all the material necessary to convince viewers that it is a totally first class world airlines. The carefully crafted video narration is backed up with illustrative clips of the sleek airline in action, the modern cabin interior, the modern international airport and modern city surrounding the Malaysian airport.
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A corporate video is defined as a video that is made for a company to be used by the company. Within the encompassment of that definition, there are many sub-types of corporate videos. An investor relations video is one type. As the name suggests, the task of this video is to report to the investors about progress in the corporation. Since every corporation wants investors, the obvious task is to convince investors that the company is strong, and thriving, and worth investing in.
There are many approaches to creation of a successful corporate investor relations video. One type is exemplified by the Tupperware Brand Investor Relations 2008, which can be seen at: http://www.youtube.com/watch?v=LKvPHMtUJfY . This video features, Rick Goings the Tupperware CEO. The first part of the video builds on a trend, which has been increasingly popular in the corporate video genre. The first two segments are presented in a broadcasting style rather than video style. So the first two segments present clips from recent TV interviews of company CEO.
Segment one is a clip taken from an interview in the Swiss Alps, with Rick as he heads to a morning session of the World Economic Forum. He tells the audience that he feels good about 2008. He directly addresses concerns about unemployment. The company is “counter-cyclical.” If there is more unemployment there are more people to recruit from.
In the second segment, Rick is being interviewed by the host of the television show mad money. The commentator asks him if he is concerned about Fanny Mai, credit spreads, mortgages, and what Ben Bernanke is going to do. He responds that a bull is hidden in every situation. After four quarters of unemployment, recruitment of Tupperware sellers will rise, he notes.
The last two segments present televised anecdotes of stars that have some connection to Tupperware. Star Ice Tea testifies on screen that he loves Tupperware. And mega star Brooks Shields is filmed at the opening of Camp Confidence, a combined Tuperware and Brook Shields project to open quality girl’s clubs.
This video successfully awakens excitement about and confidence in the company, without the use of graphs, charts, piles of boring statistics.
At the very beginning, the video did address, what are likely to be major economic concerns by investors. How will the company fare in this economy? The CEO said, it will take advantage of the circumstances. They will find ways to take advantage of the weakness, and thus triumph.
After allaying investor concerns, the video presents positive reasons for being excited about Tupperware.
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A successful company is challenged when it is confronted with a new project, which requires them to meet a new challenge and new level of excellence. And when they meet that challenge, then their company grows and expands.
Diginovations, home of creative video solutions, was challenged to create a trade show video for Microwave Radio Communications for the 2007 NAB trade show. Microwave had rented prime space booth, and so their trade show video would be the first video seen by visitors to the 2007 NAB convention convention floor. By 2006, HD video was the accepted standard at NAD, so this added yet one more requirement to the exacting challenge.
Diginovations accepted the challenge, and created an exciting video, which drew myriads of spectators to the Microwave Booth.Their video was imagistic, it was a branding video, and it succeeded in capturing and conveying the excitement, which wireless radio communication has brought to broadcasting.
What is most spectacular about the Diginovations video is that is succeeds in the space of 4 compact minutes in presenting most of the exciting types of imagery that one would expect to be associated with the radio communications industry.We watch as television crews travel by helicopter to cover on the minute spots news events, accidents, sporting events, rescues, fires. We watch broadcasting crews setting up their equipment and dismantling it. We see several fast motion segments which transform the routine actions of the broadcast crew into rapid action scenes that serve to convey the sense of urgency and haste which we associate with on the spot broadcasting.
Spliced in with scenes depicting the news events being covered and the means of transmission, are shots of the front line cameraman capturing the raw news footage. Shots of skiing, and other winter sports are emphasized, in the video by the Boston video company.These scenes reflect strong editing inclusion choices because these are sports which connote speed, accuracy, action, all elements that enhance the image the video is creating about Microwave Radio Communications.
The visual story line is backed up by exciting synthesizer music, which presents an enlarged theme not unlike the short music spots we are used to hearing before live televised broadcasts. While the video presents occasional captions, which enhance the branding, they present some of the written material in a very creative way. The company name is blazoned on the inside of their large concave disc microwave broadcasting antennae, which appear in the video from time to time.
The Microwave Radio Communications %KLINK3% presents exciting ways in which branding can be conveyed through good choices of video footage, which convey the imagery that people expect and want to see, in the companies field of endeavor.
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Does your company need to send an important communication to corporate employees? Do they want to insure that the message remains in the minds of employees for a long time to come? Then you should contemplate conveying your essage via a corporate video. A video is ideal for those times when you want to motivate members of your corporation, when you are having special events, such as a meeting, or when you are celebrating important company milestones. Corporate videos also make good presentations to corporate shareholders.
When you need to produce a video for your company communication needs, than you can’t do better than to put the project into the hands of a professional video production company. A reputible company, such as Winmax of California, will work with you, and help you translate your conception into a living reality.. Say you are about to have a product launch. You approach the video company, with your idea. You want to create a video presentation that will introduce that product to prospective buyers. You also will use that video to help train your sales force
A company, such as Winmax will assign a project manager who will work with you to create a story line for your video. The manager will call on his video production experience to help you make such crucial decisions as narration style. Do you want continual narration, or only intermittent. Do you want more verbal narration or more captions. The manager will help you decide what type of background music you want for the video. Selection of background music sets the whole tone for the video. Do you want something upbeat, something serious, something sentimental. The project manager will help you crystallize your own thought about the background music. Most importantly, the manager will learn from you exactly what you want to accomplish with the video and he will help you create a storyline that completes that task.
During the shooting and editing process, the video company will allow you to remain in charge of the production of your video. You can choose the level of control you wish to have, at all stages of the project. . As the video production process proceeds, you will be able to participate in editing decisions to insure that the corporate video is meeting your expectations. When compilation is completed, the video productrion company will allow you to see the finished product. They will continue to work with you until you indicate that the completed business video meets your expectations. The turnaround time for large companies is only a few days. Winmax Video, for example can, upon request, turnout a special project in less than a week.
All businesses or any size should think about using a company video for facilitating intra-[spin]corporate communication|intra-company communication[/spin], for sales and product introduction, for corporate events including large holidays and celebrations of corporate milestones, for honoring corporate leaders, for facilitating business partnership exchange of ideas, for briefing corporate personnel about significant corporation tasks and for making presentations at meetings of the businesses shareholders, or for presentations via email.