Tag Archives: corporate

Sincerity And Honesty In A Corporate Video

Posted on November 1, 2010 by Tom

John Horwarth is a journalist turned corporate video producer who firmly believes in producing documentary style corporate videos. He makes the following points on his web site: 1) tell your story – communicate – don’t waste viewer’s time showing silly, … Continue reading →

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Tips From Alan Howarth About Making A Corporate Video That Reaches The Public

Posted on October 29, 2010 by Tom

There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a good corporate video. One interesting approach is presented by Alan Howarth on … Continue reading →

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Taking News Style Corporate Video To The Limit

Posted on October 29, 2010 by Tom

Use of a news reporting style in corporate video has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need to present positive information … Continue reading →

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The Important First Scene Of A Corporate Video

Posted on October 21, 2010 by Tom

First impressions are memorable, and a quality corporate video will seek to lead off with an image or logo that makes a meaningful and memorable impression in the minds of the viewer. In the best videos, the intro will not … Continue reading →

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How A Video’s Goal Determines It’s Content And Structure

Posted on September 14, 2010 by Tom

Fenster Academy is a college prep academy located on a beautiful 150 acre campus in the hills of Arizona. Each year the school recruits students from as many as 40 states, as well as other countries. To enhance their recruitment … Continue reading →

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