Tag Archives: infomercial

This Years SEMA Trade Show Promises To Be The Largest Yet

Posted on October 18, 2010 by Tom

An infomercial has its own special language, which sets it apart from all other types of sales or promotional videos. The language develops because infomercials are going for the immediate sale. According to standard infomercial format, a toll free number … Continue reading →

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Contrasting A Short Form Infomercial And A Sales Video

Posted on October 17, 2010 by Tom

The LunarVue – Short Form Infomercial sales video, found at http://www.youtube.com/watch?v=Ip4vMz9CJfk, is called a sales video and an infomercial. As you watch and listen to this video, you won’t have much trouble recognizing it as an infomercial. What exactly is … Continue reading →

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Features Of A Successful Infomercial

Posted on September 20, 2010 by Tom

As the term implies an infomercial is a type of corporate video that is somewhere in between an informative news documentary and a commercial. Typically, infomercials attract attention by using a news interview format. The video may include a “newscaster,” … Continue reading →

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