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Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of online video products, at this point it seems to be more appropriate as a platform for creators and marketers of professional video content. If you’re an Internet marketer who already has a successful site and who needs a platform to manage a line of video products, Brightcove is the perfect choice for your business.
How to launch an online video business at Brightcove.com
You can launch your own Internet channel on Brightcove for marketing your video products. Brightcove offers video content producers two options: the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you create your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site.
The basic format is called the Brightcove Network. It’s free to use and simple to understand. What can you do with the Brightcove Network? The Brightcove Network allows independent content producers to:
* Publish video products for free * Let Brightcove manage your advertising * Keep half of the advertising revenue * Sell downloads of your video products
Brightcove makes it easy to encode and upload your videos. You can add thumbnails, text descriptions, or video stills to make it easy for customers to find the titles they’re interested in. You can even organize your videos into lineups to control how they are viewed. Your channel is published for free on Brightcove.com, and you can embed codes in your blog posts to place content on your own site. Brightcove takes care of the hosting and delivery of your content. Major media corporations are already using Brightcove to host millions of video streams. Brightcove helps you reach an audience with your video content by listing your videos in the major Internet search engines. SEO features built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines.
The Brightcove Platform is designed for media companies, broadcasters and Internet marketers. The Brightcove platform allows you to choose your preferred format for creating a revenue stream from your online video products. By paying a user fee to publish your videos, Brightcove allows you to:
* Sell your own advertising or choose to run no ads at all * Keep all revenue generated from your advertising * Sell downloads of your video products
When you market your product with skill and determination, customers will find you on the Internet. And when customers find what they’re looking for, they don’t care if it’s being delivered by a big production studio or by an individual entrepreneur with a webcam.
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The revolution in Internet technology has made video publishing possible for anyone with a camera phone, a broadband connection, and a few widely available tools that in many cases are completely free. And what a revolution it is-we used to be producers of content, but new technologies and platforms are empowering us to be broadcasters of video products for distribution and sale on the Worldwide Web. Here are some simple tips to keep in mind when you create your video products.
Why your choice of topic is so important The most important factor in determining the success of your video is your choice of a topic. If you can’t cover the topic in 30 minutes or less, you need to focus on a single theme within that topic.
Always remember that your goal is not to show people everything you know about a subject. Your goal is to identify one problem, one thing you think your viewers need and want to know how to do, and then focus on showing them the best way to solve that problem. Don’t add on another topic-keep it for your next video product. Strip away all the excess baggage until you narrow the focus to a single topic. Then give it to the viewers without going in other directions at the same time.
Keep it simple - Keep it moving Once you have chosen a topic, you’ll need to consider the length of your video. The most successful videos are no longer than 30 minutes, which is a good rule of thumb for thinking about how long you’ll be able to keep the viewer’s attention.
Pace is very important in video production. You know more about pace than you think-just imagine all the times you’ve switched away from a slow-moving TV program, or all the times you’ve fallen asleep during a movie. When you start wishing that a movie or program would move faster, you have identified a problem with the pace of the show.
It’s hard for experienced professionals to maintain an interesting pace for 60 minutes. Keep this in mind when you’re planning your video-don’t try to handle more than 30 minutes on your first attempt. Keep it simple; a shorter video can be much more powerful and effective if you are careful to keep it moving at an interesting pace. A lively 15 to 20-minute how-to video will be much more successful than a longer product that seems to drag on and on. A lot of short videos (10 to 15 minutes) sell for up to $14 or $15 dollars on Internet sites. Longer formats (60 to 90 minutes) sell for anywhere from $40 to over $100.
If you already have experience with short formats and want to try a more ambitious project, set your sights on a sixty-minute video. Think of ninety minutes as your maximum duration for a how-to feature, but only after you have been successful with shorter video products. In all cases, start small and work your way up to longer formats.
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The best video products always have a natural look; the action seems to unfold spontaneously. But as anyone who has ever worked on a professional video project can tell you, it takes great planning to produce a feeling of spontaneity. Experience teaches that most problems encountered during the creation of video products are caused by bad planning-or a total lack of planning.
You’ve probably seen the short videos that cisco.com is using in its campaign to promote the “human network.” In one of the more memorable videos, a kid named Myles dances in his kitchen. An older male (probably his big brother) points a camera phone at Myles and says, “Do something cool.” Myles performs some nifty dance steps as the spot shows people all over the world watching the 30-second video on their camera phones and laptops. Finally we see a child, about the same age as Myles, in a crowded street. He looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City.
This is an excellent video. And what makes it excellent is that everything that goes on in it seems so spontaneous. Whenever this happens, you can be sure that a lot of careful planning went into those 30 seconds. I hope you get the chance to see this video. If you haven’t seen it yet, just go to www.cisco.com. If you are thinking about creating your first video product, you can learn a lot from studying spots like the Myles video.
If you’re serious about creating video products for sale on the Internet, one of the best things you can do to learn how to plan and produce great material is to consciously study and analyze your favorite videos. If you have it in your blood to create video products, I’m sure this is something you’ve already been doing. If you’re just starting to think about how to create your first product, develop the habit of watching your favorite videos from a different point of view. You’re no longer a consumer of video products-now you must watch as a producer or broadcaster would watch. When something works, always ask yourself why it works. And when something flops, ask yourself why it didn’t work.
Before we leave Myles and his road to Times Square, the first thing you should do is plan a 30-second video product. Approach the project as seriously as if you were doing it for hire. Shoot it with your camera phone-or with somebody else’s camera phone if you don’t have one-and do it for the purpose of posting it on YouTube or any of the other video sharing sites. The important thing is to get started.
When you think about how easy it is to get started as a creator and publisher of video products, you can’t afford not to take advantage of the power of video to drive traffic to your web site or blog. With a little practice you’ll soon be selling professional quality video products on the Internet.
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Video publishing is one of the easiest ways to create a product for sale on the Internet, and it can be a very profitable business. Even though it’s easier to publish a book than ever before, it’s possible to create a video product in a fraction of the time required to create a book.
When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of video products for sale on the Internet is a much easier way to generate a revenue stream.
The art of video publishing If you’re already convinced that the creation of video products is a powerful Internet marketing tool to drive traffic and sales, here are some important questions to consider before you jump into the production process:
Are you a good communicator? Can you tell a story? Can you explain how to do something in simple terms? Do you have specialized knowledge that can be turned into a product that gives value to customers? If you answered “yes” to these questions, you have all the knowledge and experience you need to create a video product that can generate a nice revenue stream. It takes experienced authors from six months to a year to write a book, but even first-time video producers can plan, script, film, and edit a professional-quality video product in six weeks.
Who will shoot your video? If you have a webcam with a built-in microphone, you already have experience shooting home videos. If you don’t have a webcam, you can probably partner with someone who has a lot of experience.
Who will edit your video? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.
The power of video products on the Worldwide Web Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic to your web site or blog and for creating revenue streams through the sale of video products. Individual video content producers can create revenues streams from successful videos that last for years. One video publisher I checked out has produced almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos are still selling-and not one has lost money.
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Customers know fluff when they see it-nothing makes us angrier than discovering that we’ve paid money for a lot of hot air when we expected to receive content. Just think about the last time you walked out of a movie theater before the end of the film-you felt cheated. Don’t ever make your customers feel cheated, and they will repay your efforts and your time with their loyalty and their testimonials.
Choose the right topic What do you know how to do that would add value to your customers’ lives if you could show them how to do it? If you can teach people how to build a cabinet, for instance, you have a great subject for a video product to sell on the Internet. If you lost weight and got into shape following your own exercise routine, or if you stopped smoking and have helped others to stop smoking, you have a subject for a video product that customers will want to buy.
If you have a gift for inspiring people with stories or motivational talks, you have a product that can give tremendous value to someone’s life. In short, whoever you are, whatever you do, you probably know how to do something that thousands of people would want to know how to do, too-if the product existed, and if customers knew where to find it.
If you don’t have an idea for a video product, but you have a strong desire to get into the business of video publishing on the Worldwide Web, you can partner with someone you know. Your partner provides the talent and you provide the management, which after all is the business model that allows almost all large video and film projects to be developed, produced, marketed, and distributed.
Believe in yourself and the customers will follow Believe in yourself-be sure to guarantee your paid videos. Have the courage to do this, and you’ll start to build the type of customers that become a volunteer marketing force for your business. Let customers know they can get a refund if they aren’t completely satisfied. If you give your customers information of value to them, and if you have delivered the content in an enjoyable and entertaining format, your guarantee of customer satisfaction will act as a powerful marketing tool to boost sales.
Never try to cover up a lack of content by adding surface production values for cosmetic effect. No matter how good a video product looks to the eye, it will make customers very unhappy if they don’t find anything of value in the content. And never add on footage just to make the product longer so you can justify a higher selling price.
Give your customers a product that adds value to their lives, and they will become loyal repeat buyers and customer evangelists for your company or your blog. Believe in your video products and your customers will believe in them, too.
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When finding a market for your info product, remember that there are 2 parts to the equation:
1. You’ll need an information hungry market AND 2. You’ll need that market to be willing to open their wallets.
You want to make sure that the market that you select has the money to spend on the information that you provide. You would not want to focus your efforts on creating a product that would be useful to homeless people unless you intended on making it a charitable contribution. That market would simply not have any money to spend on your info product.
Similarly, you wouldn’t want to focus your efforts on creating a product for a market that usually gets their information from free sources. For example, creating an info product for a group that regularly looks for answers in thrift shops probably would not be a good idea. You’ll have to put that much extra effort into selling to them. Why not create a product that is targeted to a specific market that has money and actually spends money in the first place?
So, once you’ve done some brainstorming and you’ve written down all of your ideas, you need to start focusing further on what might be saleable. You won’t always have much knowledge on a subject that might be profitable. In that case, you will have to create a product on something that you know little about. Remember — the goal is A product — ANY product at this point - that has an info hungry market of buyers who will spend money.
Mark Hendricks, in his ebook “How To Find The People Who Will Buy Whatever You Want To Sell Them ” explained this well:
The absolute easiest way to catch fish is to put your bait in a barrel that contains …
“a whole bunch of hungry fish.”
Now I know that sounds like an over-simplification, but it’s the truth, isn’t it?
They’re all grouped together. They’re hungry. You’ve got the right food. You drop bait in. They bite.
Here’s a little three step secret to the successful marketing of anything!
“You’ve got to … reach the right market … with the right message … at the right time.”
Simple as that. Think about it for a second.
Let’s use our fishing example.
The right market - you’ve found them…they’re in the barrel! The right message - fat and juicy wiggling worms. The right time - they are hungry - now!
Do you think they’re going to bite?
Yes!
If you were to sit down and think about this idea, you would easily see that the number 2 reason why people on the internet fail to succeed, it is because they do not locate their market before selecting a product. Even then, it is 2nd only behind those who simply fail to take action in the first place.
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When considering who uses streaming video, many people may be surprised by the actual results. This is because almost everyone at one time or another uses streaming video. We may not realize this at first, but in many cases this is because we are unfamiliar with what it is that constitutes streaming video and who offers streaming videos to the public. Upon clarification of these things, we can see the truth as to who it is that uses streaming videos. Video is the medium that is being used, much like other mediums include auditory devices or still images. Streaming is the method through which the video is being transmitted. By understanding that streaming is not a medium, we are able to think more concretely about who uses streaming video and how they are able to do so. Streaming video is the series of images and sounds that are transported or transmitted from one source, to another location, from which the viewers will watch in the hopes of learning something or being entertained.
Television stations and channels are almost always offering streaming video, and this is because they are constantly sending out a signal that can be picked up by any individuals that are able to tune in to the station. This means that many of us have been using streaming video long before the birth of the internet. However, we are more familiar with this concept as a part of the internet because this is about the time when the phrase was begun to be used. Still, this does not mean that the definition does not apply when it comes to sources like the television.
Many people will offer streaming video on their websites because it is very easy for people to use, and it takes less time than downloading in most instances. Because of this, many people are drawn to the websites that offer streaming video clips, simply because of the convenience and freedom that this method is able to offer the individual. A person does not need to wait very long in order to view their streaming video, since all the computer needs to do is connect to the host server and buffer the video. This usually does not take much time at all. People are able to enjoy their videos without having to download them and find them somewhere on their computer. Streaming video also has less of a chance of being used by individuals as a method to infect computers, which is a problem with downloading. This means that many people use streaming video to avoid this problem.
Not only can many individuals use streaming video, but there are a number of establishments that can benefit from incorporating streaming video into their websites as well in order to offer something new and fresh to visitors of the websites. For example, the owners of blogs have begun to add these things to their websites. Many news sites have been offering video streaming for quite some time. So, too, have sports websites and many others who have been able to acknowledge the many benefits that comes with offering the effective and convenient option of streaming video clips.
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If you have a camera phone and a computer, you can create a video product and distribute it on the Internet as free or paid content. Video podcasting is the simplest and least expensive way to create and distribute a video product on the Internet. Anyone with a broadband connection and some simple tools can create an Internet channel today to broadcast content to a potential audience of millions.
Produce your video The easiest way to capture video content is to shoot it with a digital video camera or camera phone. If you want to create the highest quality, you can use a webcam. And if your digital still-camera has a recording feature, you can shoot video clips with it, too. If you have a Mac, you can use iMovie or Final Cut Pro to capture a video directly from your camera. If you have Windows XP or Vista on your PC, you already have all the basic video capture and editing software you’ll need, so you can get your feet wet without investing additional money in software. If you decide to invest in software, Adobe Premiere Pro is the best program to use to upload video to your computer.
The marketing power of viral video The majority of video content on the Internet is transmitted virally and downloaded freely, so you may want to consider the advantages of producing viral videos as well as paid video content. Viral videos can dramatically increase traffic to your web site or blog. Popular viral videos featured on the YouTube homepage can bring millions of new visitors in just a few days to the site that the video links to.
Viral video is one of the most effective and powerful tools that you can use to increase traffic to your site. If you’ve designed your site to achieve a good conversion rate of visitors to sales, then you should always consider the creation of viral video content as one of your key marketing strategies. People come to your site because they liked one of your viral videos; when they visit your site, they find out about paid video downloads, eBooks, and other products and services you offer.
You can post your video content on YouTube and Google Video for free. Include your web site or blog URL at the beginning of the text description of your video. If viewers like it, their comments will achieve a high ranking for your video. When your ranking increases, you may find it featured on the YouTube home page. Other web sites and blogs will want to link to your video, individual viewers tell their friends about it, and then you have a popular viral video, which spreads over the Internet to an audience of millions. This can bring a dramatic increase in your traffic and sales.
Build your community of users first, talk to advertisers second. When you have more traffic, be sure that you know your demographics. When you know how many people are visiting your site-and something about them-you’re ready to show the figures to advertisers.
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Lack of focus is the main cause of failure in business. This is true no matter what business you’re in. Focus acts like electricity-you can’t see it directly, but you can see how it affects companies and people when it’s running through them. To be a successful video producer and Internet marketer, you must make yourself an expert in one field or niche-the best way to do that is by sharpening your focus. Before you start to create your next video product, consider these simple tips to put the power of focus to work in your business:
* Focus increases your self-discipline. Focused people are able to distinguish between the jobs that bring them closer to their desired goals and the daily demands that only waste their time. They don’t get overwhelmed by all the urgent but unimportant jobs that demand their attention.
* Focused people know where they want to go. When you have a focus, you have a vision of what you want to achieve. Above all, focused people concentrate on reaching their goals. Focus helps you measure your results and readjust your game plan when necessary. How to increase your focus Post reminders for yourself. Hang your favorite motivational signs where you’ll see them when an idea for a video product seems to be going nowhere. Written reminders can help you recover your focus.
Set daily priorities. Be sure you have an action plan for every day. As you become more skilled at video production and as you learn from your mistakes, this will become second nature to you. But you will always need to do this. Always go back to your list of priorities before you jump into a new task.
Complete the video project you’re working on before you start a new one. We all want to create as many revenue streams as possible-this is a basic part of what we do as Internet marketers. But you’ll only make money by getting video products online one at a time. People who lack focus find themselves getting excited about a new idea before they have finished a project. If you have fallen into the habit of leaving projects undone, you suffer from a lack of focus.
Keep an idea book with you. When you’re working on an idea for one video product, it’s not uncommon to get a stream of ideas that could be a starting point for other great video products. Don’t let your next “great idea” cause you to lose your focus. Jot it down and keep working on the first project-stay focused on one project until it’s completed. Don’t start work on another idea until the last project is up and running on the Internet.
Stay focused on your vision. Write the vision for your video product where you can see it every day. Remembering your vision will keep you from drifting. If you get stuck, narrow your options and choose a single point to talk about. If you find yourself throwing out all types of different solutions and ideas at your viewers, you’ll only create chaos.
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