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Pacifico Del Mar, a lovely eatery perched on the shores of the Pacific Ocean, has no need to exert itself to find entrancing and majestic visual images, with which to craft an enlivening restaurant video. Challenged by the enormity of the imminent Pacific panorama as seen from the restaurant’s outdoor patio, the indoor dining hall is yet unabashed, as it bathes visitors in the shimmering rays of the changing pacific light reflected off artfully designed modern wall hangings, that surround the dining area. And as if that weren’t enough, visitors are reminded of the neighboring sea by a centrally placed aquarium set aglow by a display of muted spectral lighting.
Rising to the challenge, the restaurant compliments the beauty of the outdoor setting, with the beauty of their own creations; richly textured and flavored dishes, that present the hidden bounty of the sea as stunning works of culinary art.
The colorful and tasteful Aquarian offerings are politely accompanied by terrain delights such as the restaurant’s filet minion, and their famous award winning selection of wines from California and around the world.
Despite the richness of this visual scenery, the restaurant does not fail to present an equally vibrant narrative to balance out their well done visual video presentation.
The narrator reads from a carefully and effectively prepared tribute to the culinary sea side retreat, and gracefully takes the viewer through the physical and nutritional purlieus of Pacifico Del Mar. Without missing any of the establishment’s rich natural resources, the video does justice as well to the artistic food creations prepared by the Chef, which match texture and appearance to taste.
After completing the presention of the resounding beauty of the seaside eating haven, to the backdrop of light, oceanic almost Hawaiian music, the video closes with a lyrical tribute to the restaurant by the sea where “sky meets sea and flavor meets satisfaction.” The music fades as we are treated to one last glimpse of the Chef’ superb artistry, a mouth watering fish dish, grilled to perfection, about to be presented to a lucky guest.
The well balanced video is posted on San Diego Restuarants.com, along with a friendly review and informative details about the restaurant. An online chat and reservation link is posted near the restaurant video and it should come as no surprise to anyone that this well placed well made web video and landing page are attracting scores of visitors to this Pacific paradise.
Moral of this article, a gentle and artistic narration can enhance even the best made restaurant videos
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You’ve made your restaurant video and now it’s time to place it on your web site. Where will you put it, to attract the most attention. Proper placement can make a tremendous difference in the response your video will get. In this article I will be presenting 10 internet sites that have restaurant videos, and I will give my opinion as to which ones are effective and why.
The first video, the “Check Please Bar” video, http://www.wttw.com/main.taf?p=1 had the best placement, and inspired me to write this article . The video sat under a wide bright red navigation bar, which blocked our attention from straying off the site.
http://www.myrtlebeachscrestaurants.com/videos.html This video, which sits on a Myrtle Beach restaurant review page sits near the top, which is good, but it is very small and this reduced in effectiveness.
http://www.bestrestaurants.com.au/restaurants/restaurant-videos.aspx are accessed through links on a list of videos. Clicking on a link opens up a large video viewing box in the upper left hand corner. The box was about 3 3/4 by 4 3/4 inches. Having to click a link to open the box reduces the effectiveness. The viewing box is a nice size. My only criticism here is that it sits just under the Mozilla Firefox name, which takes away from its atmosphere.
http://bigbeardining.com/restaurants.html This was a western video review site. The screen sits in the middle surrounded by a background which makes nice borders. The screen is large, and all together gives the experience of being in the movies. I believe this was very effective for their purpose. Very nice.
http://www.epicurious.com/articlesguides/diningtravel/restaurants/vegasrobuchonboulud The tiny video link box is down a way sitting underneath two large colored pictures. In my opinion this site was too distracting. I left without trying to figure out what was going on.
http://www.visitbuffaloniagara.com/visitors/dining/video.asp
Niagara buffalo restaurant video viewing site. You only see the tip of the screen. There is action going on at the top of the site, but it takes a while to figure out that these are links to videos. The flow of attention was too fragmented, in my opinion.
myspace.com/index.cfm?fuseaction=vids.channel&vanity=themusicalrestaurant A musical restaurant video site. You get on the site, most of the video is in view and it’s ready to go. The background is mostly white and non distracting. This gets a good in my opinion.
So putting it all together, what is best. Probably only analytical analysis will tell any web owner what the best placement is for his site. However, based on my impression of 10 sites, I would say a video is going to attract the most attention if it is readily visible on first entering the site, near the top, not surrounded by distracting colors or information, not separated from the natural flow of attention which the site sets up, and around 31/2 x 41/2 inches in size. The “Check Please Bar” video really gilded the lily when they presented a video that had an internal margin during part of the video whose color matched the color of the wide navigation bar above it. It made you feel you were looking through a window at an interview taking place in the bar. What more can you want?
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of restaurant videos and other types of corporate videos
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We automatically associate restaurant videos with a presentation of the food of the establishment. But in truth, people go out to dine for more than mere culinary titillation. People crave an experience, they crave atmosphere. And in fact, many if not most restaurant videos, also attempt to present the atmosphere of their pub, inn, or eatery, as well as the food. But some restaurant videos go beyond the presentation of atmosphere, and present their bar, pub or eatery as a place of romance and even serious love.
It shouldn’t surprise anyone that restaurants would present their eating spot as places of romance. In truth, a large number of marriage proposals are made at restaurants. And, they are usually the culmination of a courtship, which involved dining at fine eating establishments.
The Crosby’s restaurant video is one example, in this genre, where the video specifically uses the theme of love as a way of presenting the special atmosphere of the place. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-026.html
The video is set to background music supplied by a country singer accompanied by his own acoustic guitar playing. He is telling the story of his romantic encounter at Crosby’s restaurant in Acuna, Coahilla. The singer narrates how he struck up a conversation with a woman waiting to catch a train. He had come to Mexico seeking freedom, and she had come their while waiting for a train. They begin their conversation in the course of which they “paraded their troubles” before each other. One thing led to another, and as the singer said, he “fell in love for the last time,” i.e. met his match.
The singer then goes on to say, “blame it Mexico, and blame it on too many Tequillahs and lime, at the restaurant/bar.”: In other words, he and the girl were swept away in love, by the atmosphere of Mexico and of Cosbys Restaurant.
One has to say that this video is an example of the power of love in a restaurant video, at its purest. There is no effort to portray the food, only the drinks and the atmosphere of love which appears to flourish there. And certainly it could have presented the food, as Crosby’s is a restaurant, hotel and bar, which no doubt serves quality food. But the video producers chose not to. Rather, the video shows the special atmosphere of the Mexican drinkery, that was conducive to love and marriage. And this after all is the most powerful instinctual attraction known to man.
Thanks to Winmax Video of California for presenting this report. Winmax is a professional video production company that specializes in restaurant video and business and corporate video of all kinds.
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