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Lack of focus is the main cause of failure in business. This is true no matter what business you’re in. Focus acts like electricity-you can’t see it directly, but you can see how it affects companies and people when it’s running through them. To be a successful video producer and Internet marketer, you must make yourself an expert in one field or niche-the best way to do that is by sharpening your focus. Before you start to create your next video product, consider these simple tips to put the power of focus to work in your business:
- Focus increases your self-discipline. Focused people are able to distinguish between the jobs that bring them closer to their desired goals and the daily demands that only waste their time. They don’t get overwhelmed by all the urgent but unimportant jobs that demand their attention.
- Focused people know where they want to go. When you have a focus, you have a vision of what you want to achieve. Above all, focused people concentrate on reaching their goals. Focus helps you measure your results and readjust your game plan when necessary.
How to increase your focus
Post reminders for yourself. Hang your favorite motivational signs where you’ll see them when an idea for a video product seems to be going nowhere. Written reminders can help you recover your focus.
Set daily priorities. Be sure you have an action plan for every day. As you become more skilled at video production and as you learn from your mistakes, this will become second nature to you. But you will always need to do this. Always go back to your list of priorities before you jump into a new task.
Complete the video project you’re working on before you start a new one. We all want to create as many revenue streams as possible-this is a basic part of what we do as Internet marketers. But you’ll only make money by getting video products online one at a time. People who lack focus find themselves getting excited about a new idea before they have finished a project. If you have fallen into the habit of leaving projects undone, you suffer from a lack of focus.
Keep an idea book with you. When you’re working on an idea for one video product, it’s not uncommon to get a stream of ideas that could be a starting point for other great video products. Don’t let your next “great idea” cause you to lose your focus. Jot it down and keep working on the first project-stay focused on one project until it’s completed. Don’t start work on another idea until the last project is up and running on the Internet.
Stay focused on your vision. Write the vision for your video product where you can see it every day. Remembering your vision will keep you from drifting. If you get stuck, narrow your options and choose a single point to talk about. If you find yourself throwing out all types of different solutions and ideas at your viewers, you’ll only create chaos.
Related posts
What’s the secret of a great video product? As Edison said, “Genius is 1% inspiration and 99% perspiration.” It requires vision, determination, self-discipline, and a daily commitment to concentrate on the project. Getting started is usually the hardest part. Once you’ve started to make progress toward your goal of shooting a video for sale on the Internet, a fountain of energy is created around the project that will carry you through to successful completion-as long as you stay focused on your daily goals and priorities.
Many people simply never get started. If you want to create video products to sell on the Internet but don’t know how to get started, think about a story that you can share at www.cisco.com. You may have seen Cisco’s promotional campaign for the “human network.” Cisco (www.cisco.com) is the company behind development of what has become the standard for virtual communication: Internet Protocol (IP). Cisco’s new platform, TelePresence, offers network services to link partners, coworkers, and customers over a worldwide IP network.
If you’ve been thinking about how to harness the power of video for boosting your traffic and sales, the Cisco homepage is a good place to get some ideas. They are running one of the most effective promotional campaigns I’ve seen in a long time: “Welcome to a network where anyone can be famous,” says the voice over in the Cisco campaign. “Welcome to the Human Network.”
Here’s how it works. Cisco wants you to share your story-talk about how the “human network” has helped you make something extraordinary happen. Describe how network technology helped you connect with other people in new ways to make something happen that never could have happened before. Talk about how this experience changed you-what has changed in the way you live, work, or learn how to do new things? Focus on how your experience illustrates the “Power of Us”-how does it illustrate the power that is created when people are connected? How can your story benefit other people? Describe the technology that brought these benefits to your life.
When you go to the Cisco page, you’ll quickly see where to enter your story in text form. I recommend that you also script your story and shoot it with a webcam or camera phone. Inspirational videos are the one of the biggest-selling genres on the Internet. This exercise can help you get your feet wet. You never know what might happen-a motivational video may grow out of your script that creates a great video product for sale on the Internet.
Time Magazine’s 2006 Person of the Year was “You.” Business Week did a report on “The Power of Us.” Many centuries ago the Roman statesman Cicero said, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” The more things change, the more they remain the same-connect with other people and you’ll never run out of ideas for great video products to sell on the Internet.