An important challenge in commercial video production, is to create videos that break down the barrier between the viewer and the video. One way to accomplish this is to interest the viewer. Another way to accomplish the same goal is to entertain the viewer. Entertainment can be serious and dramatic, but also, the use of humor and fantasy can very effectively disarm a video viewer. But the Chow Fun Video Commercial, seen at: http://www.youtube.com/watch?v=TTz5JfTYpC0&feature=player_embedded , goes even a step further, as a restaurant worker successfully does battle with a band of Kung Fu experienced thugs. At the end of the video, as she sits down to her meal of Kwon Yuk noodles, we feel not only entertained, and disarmed but even safe to eat at Chow Fun.

The video opens with a shot of an attractive female restaurant worker sitting at a table in a Chinese restaurant. Suddenly 4 fearsome looking karate tough guys appear and stand around her table. One of the tough guys points his arm at the female worker and says: “It’s her; she stole the noodle and beat up my brothers.”

“The noodle belongs to Chow Fun restaurant, I’m just bringing it back,” she replies. She holds the noodle upright on the table and we get a good look at the package. “No more talk,” replies one of the thugs, “get her.” The men close in for the attack. She stands up, draws a sword and begins her defense. In seconds she has disemboweled one of the attackers, slashed yet two more, and stand over the fourth one, who is pleading for mercy. Just them another waitress comes in and announces that noodles are served. At the same time, we see a caption saying ” “Corner of Spring and Ord in Chinatown” In the final shot, the woman, the victim and the other restaurant workers are seen sitting around a table avidly eating Kwon Yuk noodle.

Maybe this video was only a spoof. Chow Fun might mean fun with chow, the “yuk” syllable in the Kwon Yuk noodles, sounds like the derogatory slang tern “yuk.” However whether the video is real or made up, it is effective in bridging the gap between itself and the viewer.

So while this video was made with a bit of jest, and I don’t really expect that my waitress at Chow Fun will be a Karate expert. The jest, and the sport, effectively stimulates the play of fantasy. And in that playful spirit, viewers actually feel that the restaurant is a place of safety. A place where bad guys are vanquished, and everyone is free to sit down, put the struggles of life behind them, and avidly eats noodles.

Thanks to Winmax Video of California, for producing this report. Winmax is a professional video company which produces restaurant videos trade show videos and other business videos.

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