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KICKPICS Website - Professional Martial Arts Photography,(Video), found at http://www.youtube.com/watch?v=rjpI6u4Komo is an example of a photography website video. A photography website video needs two essential ingredients to work, both of which are well illustrated by this video. The video needs a set of quality photographs to show off in the video, and it needs to enhance the display by setting the video gallery to appealing music. A third important factor is the spacing between photograph to photograph. This video uses a gap of about 5 seconds. This is enough time to see each photograph, but not too much time so that the viewer will get bored.
While many of the photographs in this web video are of amateur kick boxing, the video as a whole is immensely popular on You Tube, having racked up over 100,000. The essential ingredient that makes this video so appealing, is the effect generated by the interaction of the background music with the photographs. The background music consists of a male and female rap song. And the repartee between the male and female rapper contrasts very effectively with the martial arts photographs. As we view a photograph of a man with his foot pressed against the face of his fellow combatant, we hear the male and female rapper engaged in an even more primal warfare, the combat between the sexes.
As we see photograph after photograph of martial combatants who are constantly seeking to find an opening in the guard of their opponent, we hear the male rapper trying to find an opening in the female rapper’s defense, as she puts up her guard. “I want you on my team,” he says, “So does everyone else,” she replies.
The photographic images enhance our appreciation of the rappers. As we examine a photo of a male boxer viciously kicking his opponent in the face, it reminds us of the vicious combat between the male rapper and the other men competing for the attention of the female rapper.
“Just let your guard down,” the male rapper says, “Don’t get mad, don’t be mean,” “Don’t get mad, don’t be mean,” she repeats. The musical combat reminds us that in this ultimate primal realm of combat there is a positive not a negative end. While kick boxing is me against you, the musical combat ultimately shifts from me against you to me with you. Once the male rapper can break through the female rapper’s defense, he can get to something soft and nice. And the female rapper who starts out as his combatant can become his friend.
Although the video is not meant as an advertisement for martial arts, it does awaken an interest in the field, as it shows us that the principles of martial arts apply to other struggles in life, including love. A viewer might decide he should take some martial arts training, as well, as that will sharpen up his ability to be successful with women. At the same time, the video is definitely liable to interest viewers in seeing the photography website. There is a link at the bottom of the video and the webmaster reports getting an overall 7,000 hits per month to his website.