Trade Show Videos With A Full View Narrator
The Argent Mortgage trade show video is found on You Tube at http://www.youtube.com/watch?v=mF_awDWrtSk&feature=PlayList&p=067863233E55A8CD&playnext_from=PL&playnext=1&index=10 The video is an example of a trade show video that uses a full view narrator as a center piece of the video.
After a short motion graphic and musical intro, this video introduces a full view narrator. Our initial impression of her is likely to be positive, and is very supportive of the belief that a full view narrator can be an appropriate integrating device for a trade show, sales or marketing video.
The narrator in this video is an attractive, well dressed young woman, who speaks well. As a character, she is easy to relate to, and a viewer will immediately decide that he will enjoy watching the video and listening to the her for the next 1-3 minutes.
Subsequently, the video is a bit problematical, and illustrates the challenges and potential pit falls of using a full view narrator. As the centerpiece of the video, the narrator becomes the symbol of the corporation. People’s impression of her will be there take home impression of the company. From this perspective the video should be designed so that it is easy for viewers to focus on her, her voice, and her words about the company.
On the other hand, there is a desire to present extra material about the company via captions, diagrams, images and motion graphics. This additional information can be conducive to listening to the narrator’s words or not.
In the first sequence, the narrator tells us that “There are many brokers out there.” As she states these words, a geometrical arrangement of multiple brokers appears in the background. The display is secondary and is conducive to listening to what she is saying.
As the video continues, the background, which started out as a secondarily supportive to the focus on her suddenly becomes an equal competitor. The video shifts its focus back and forth with greater and greater rapidity. It becomes more and more difficult to focus on what she is saying because of the rapid shifts.
So I would say this is a video with a strong narrator, but multiple examples of how not to integrate the background visuals with the narrator’s dialogue.
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Tags: Video Production