Video Production Technology For Rapid Video Production
In today’s super fast paced environment, there is a premium on rapid video production. In response to that need, there are a growing number of technology, techniques and protocols which facilitate rapid video production. In a recent podcast, Louis Broom , the Manager of World Wide Creative Services, a sub-sub division of Microsoft, described techniques that his company is using in the studio and in the field to deliver rapid turn around videos.
Louis explained to the audience that part of what his company does is to simplify the delivery process. There are certain products that his labs will produce, screen captured demos, video with slide production, marketing video projects. When a company or other entity demands a deliverable that is not on their list, then that becomes a discussion among his working colleagues. By using this approach, they are able to work more effectively on delivering the products they specialize in. The company is also able to maintain control of the process. His company is in the business of content development, and design, and whether overtly or covertly, they, the knowledgeable professionals make decisions about what is the best way to present the client’s material.
One of the basic principles Brooms’ company practices in the field is to video capture on the fly, and not to go back. They do this by using equipment which allows them, to create editing markers as they record. If they are filming a speaker, and he stumbles, for example, the primary media person will click a button and create a marker with an added editing note, telling the editor that that segment requires fixing. This use of front line notes and markers, cuts out the timely process of having to sit down in the studio and wade through a whole series of shoots to make editing lists. Now, the notes are available as soon as the clips comes into the studio.
To combine all the various media files together, Broom and his colleagues use a dv rack and a utilities editor. This technology allows them to download any type of media, slides, audio clips, head shots of speakers, and add editing notes to the file.
Broom’s camera men create a complete set of markers in the video as it is being shot. These markers, with attached text notes, will serves as a completed editing list, and will save large amounts of time in the lab. The on site camera man is hampered a little bit by having only one viewing screen versus three screens in the studio. However, the problem is manageable.
The file produced by the utilities editor is an asx file. The file can be sent to a satellite studio, and the combination of video material on the asf file and the text material on the asx file, provides all the info the editor needs to complete the assignment.
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of rapid turn around trade show video and corporate videos
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