What We Can Learn From The Heartwarming Susan Boyles Britain Got Talent Viral Video
Watching successful viral videos is the best way to learn what it is that makes some of them super attractive to the public. Watching the most successful video of 2009, the Susan Boyle’s Britain Got Talent Video, teaches a lot of what makes some videos popular. The video can be seen at http://www.youtube.com/watch?v=RxPZh4AnWyk. The video documented the performance of a 47 years old unemployed Englishwoman from a small village in England. As the dumpy somewhat disheveled woman strode up to the stage and told the judges in her thick cockney accent that she wanted to be a professional singer, they were certainly a bit cynical. In fact, as they later said, everyone was laughing at her, everyone was against her. But a few minutes later when she started to sing, everything changed. As the first words of “I Dreamed a Dream came out of Susan’s mouth, she transformed from a humble unemployed villager to a professional singer who would sweep the world in a few months
Videos of the Britain’s Got Talent Show focus on the reactions of the Judges. These three persons are responsible for recognizing true talent and responding in a negative way to contestants who don’t meet the mark. But as one later admitted, in three years working on the show, he was never as surprised as on this occasion. In every instance, the Judges are polite at the start of a performance, and always hoping for the best. Within a few seconds even the toughest of them was wearing a smile of true delight that they had discovered a real talent, and they could, as well enjoy her beautiful rendition of the song. One of the Judges was soon standing in respect, and the others wore expressions that expressed true pleasure with her performance.
As the song ended, the meek cockney woman who had taken her share of blows in life began to walk off the stage. The Judges had to call her back so they could praise her performance and give her three positive votes.
The video has attracted millions upon millions of views for the same reason that people love fairy tales with a happy ending. Everyone who has ever been down on their luck, missing out on what they deserve, unable to get ahead in their area of special ability can identify with this woman. And then to see the moment when her life is transforming from unemployment to success beyond the grasp of most people on the planet, adds to the stunning effect. Just six months later, Susan was able to meet the singer she most admires. She had brought in millions of pounds of revenue, and is just beginning to forget her past.
Thanks to video, millions of people around the world were able to witness an event that would have been mere a story to tell around the table or read in a book in the past.
Thanks to Winmax Video of California, for sponsoring this article. Winmax is a producer of quality professional and business video including restaurant video videos, corporate videovideos and marketing videos.
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