Working Hard TO Make Your Video Look Natural And Go Viral
There are a number of good tips on the internet for making a video go viral. And it’s interesting and valuable to put the tips together and draw some conclusions. Just like the 10 blind men who described different parts of an elephant, examining people’s conclusions made from different perspectives can help us see the big picture.
One blog writer recommended making videos that will make the audience go “Ha-Ha or Wow, or making a video that is utterly fascinating, funny or original or outrageous or shocking. Another web writer put it another way. He said we must make our videos passionate.
Another blog author at http://blog.orourkehospitality.com/2009/10/spectacle-story-and-emotion-can-make-your-video-go-viral/ made some truly cogent suggestions. He suggested that a successful viral video must be a “spectacle followed by a story.” By spectacle I believe he meant eye catching. By story, I believe he meant content which can hold the viewer’s attention and make him want to share the viewing experience with friends. And, the writer added, the story must contain emotion, an essential ingredient to a successful video. And what are the strongest emotions, “love, joy, surprise, anger, sadness and fear.” He pointed out that, “emotions change the way we think about products and services. – they compel us.” His advice, When a person sits down to plan a viral video he should think of at least two emotions he can use. And, he pointed out; the emotions on screen must be intense. He concluded with the following incredible piece of advice. If anyone creates a video with spectacle and conflict, with at least 2 emotions and one question, than the video will go viral!
The suggestion that a viral video must contain a question is at first puzzling. The Susan Boyles video, the number one video of 2009, didn’t contain a question, or did it.? When you were finished watching that video of a talent contest in which an unknown housewife suddenly vaulted to stardom, before our eyes, you did wonder what would become of her.
So considered all together, what is the take home message of these various tips and suggestions? They are telling us that we must create a video the audience will become involved in emotionally, and subsequently wonder about and incorporate into their personal experience, and want to share with other.
Thanks to Winmax Video of California for sponsoring this video. Winmax is a Los Angeles Video Production Company Specializing in web videos, and marketing videos
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Tags: viral video